Red Riding Hood Cape

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

0.7%

Market size, estimated

$224Ka year

Peak month

October31.3× the quietest month

Top search term

red hood191K searches a year

Listings sell for $26.88 on average, from $9.82 to $122.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $26.88 that is $3K to $7K a year per listing.

Average price

$26.88inside the $15 to $100 sweet spot

Price range

$9.82–$122.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

7.4%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #2,449 within Robes, Capes & Jackets. It carries 9,389 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

93%

Out of stock, average day

14.4%

Average rank

#2,449in Robes, Capes & Jackets

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

9,389per listing

Listings tracked

29

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months