Red Rain Poncho

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

+27.7%

Conversion, latest week

4.1%

Market size, estimated

$50Ka year

Peak month

December5.9× the quietest month

Top search term

red poncho45K searches a year

Listings sell for $15.62 on average, from $4.88 to $35.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.62 that is $0 to $2K a year per listing.

Average price

$15.62inside the $15 to $100 sweet spot

Price range

$4.88–$35.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.3%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #550 within Coats, Jackets & Vests. It carries 2,438 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

7.9%

Average rank

#550in Coats, Jackets & Vests

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

2,438per listing

Listings tracked

35

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months