red rain poncho
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($50K/yr) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$15.62avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.88–$35.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.7%90-day search growth — must beat 0% to launch
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay2,438.11avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 77K searches
According to Flapen's Amazon United States niche tracking, red rain poncho is a $50K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
red rain poncho market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $47K–$62K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #550
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 7.9%
- Avg brand age
- 38 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
32
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
42%
Top 20: 81%
Open market
45%
- Hagon PRO21%
- Vicarly9%
- YILUYISHE8%
- Sawden6%
- Meihuida6%
- totes5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.9×
Top red rain poncho search terms
- red poncho45K/yr
- red rain poncho15K/yr
- red poncho women12K/yr
- red rain ponchos for adults4K/yr
Top red rain poncho products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hagon PRO Disposable Rain Ponchos for Adults (5 Pack)
Hagon PRO$11.684.5★18,121 rev
YILUYISHE Unisex Rain Poncho for Adults Hooded Waterproof Raincoat Jacket for Hiking Camping and Outdoor (Red)
YILUYISHE$19.424.5★65 rev
Women Sheer Poncho Top Lightweight Beach Cover Up Knit Shawl for Summer Vacation Festival Rave Outfits Red
Sawden$13.554.5★32 rev
Women Sheer Poncho Top Crochet Lightweight Shawl Beach Cover Up Rave Festival Vacation Outfits Summer Going Out Tops Red
Meihuida$14.434.4★169 rev
Totes Reusable Rain Poncho for Adults Lightweight Waterproof Pullover Travel Friendly Packable Poncho with Hood Red
totes$4.884.5★4,559 rev
Newest
by launch date
Womens Sheer Poncho Top Y2k Knitted Summer Asymmetrical Mesh Shawl Pullover Sweater Cover Up Tops (Red One Size)
Dancenter$14.9947 rev
Women Sheer Poncho Top Lightweight Beach Cover Up Knit Shawl for Summer Vacation Festival Rave Outfits Red
Sawden$13.5532 rev
Women Knit Crochet Poncho Top Lightweight Sheer Shawl Summer See Through Swim Cover Up Beachwear (Red ONE SIZE)
Kodaruber$13.015 rev
Women Sheer Knit Poncho Top Beach Cover Up Lightweight Crochet Shrug Y2k Summer See Through Shawl (Red One Size)
NVRENJIA$14.8051 rev
Women Sheer Poncho Top Crochet Beach Cover Up See Through Mesh Shawl Summer Festival Rave Outfit Red
Murnouche$12.8311 rev
Trending
90-day click momentum
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Beige Medium
Vicarly$10.164.3★
Women Knit Crochet Poncho Top Lightweight Sheer Shawl Summer See Through Swim Cover Up Beachwear (Red ONE SIZE)
Kodaruber$13.014.7★
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Red Medium
Vicarly$14.784.3★
Women Sheer Poncho Top Lightweight Beach Cover Up Knit Shawl for Summer Vacation Festival Rave Outfits Red
Sawden$13.554.5★
Mindful Design Rain Ponchos with Drawstring Hood Disposable Emergency Poncho for Adults (Red)
Mindful Design$8.834.4★
What buyers say about red rain poncho
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great deal”
“Nice fit”
“I personally like the clear color”
“not bulky”
“Stylish”
“As shown”
“It has soft material”
“Very comfortable”
“Convenient purchase”
What buyers complain about
“Very big”
“Sandwich bags are thicker”
“it just makes it seem lower quality”
“Cheap plastic”
“Not red - dark peach”
“Terrible no arm holes”
“Not a 2 pack. Description says 2 pack and I only received 1.”
“Its not sturdy it like a flimsy sandwich bag”
“Ripped immediately and strings fell out”
“We havent been able to test out the waterproofing”
Top return reasons
Common questions
- Is red rain poncho profitable to sell on Amazon United States?
- The niche generates $50K/yr across 35 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the red rain poncho niche?
- 28 brands and 32 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in red rain poncho?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.3%.
- When does demand for red rain poncho peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the red rain poncho niche?
- Listings span $4.88–$35.13; the average listing price is $15.62 (sweet spot $15–$100). The average incumbent carries 2,438 reviews — the moat a new listing must climb.