Red Purse

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

1.7%

Market size, estimated

$1.4Ma year

Peak month

October1.6× the quietest month

Top search term

red purse990K searches a year

Listings sell for $26.30 on average, from $9.40 to $209.71. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $26.30 that is $7K to $13K a year per listing.

Average price

$26.30inside the $15 to $100 sweet spot

Price range

$9.40–$209.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

10.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #468 within Clutches & Evening Bags. It carries 2,178 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#468in Clutches & Evening Bags

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

2,178per listing

Listings tracked

117

19 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months