Red Puffer Jacket

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -82.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

114K

Growth, 90 days vs prior 90

-82.1%

Conversion, latest week

0.3%

Market size, estimated

$14Ka year

Top search term

red puffer jacket48K searches a year

Listings sell for $40.34 on average, from $22.19 to $84.43. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $40.34 that is $0 to $4K a year per listing.

Average price

$40.34inside the $15 to $100 sweet spot

Price range

$22.19–$84.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

18.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #10,252 within Coats, Jackets & Vests. It carries 957 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

23.4%

Average rank

#10,252in Coats, Jackets & Vests

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

957per listing

Listings tracked

69

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months