Red Puffer Jacket
FailDemand is soft, at -82.1% this quarter, so Red Puffer Jacket is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $14K/yr114K searches / yr
- 90-day growth
- -82.1%search demand this quarter
- Competition
- 21%top-5 click share · 36 brands · 43 sellers
Flapen Score
Red Puffer Jacket against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Puffer Jacket is stronger. Inside it, weaker.
Market
The Red Puffer Jacket market on Amazon at a glance
Shoppers on Amazon United States searched for Red Puffer Jacket 114K times last year and spent an estimated $14K. The top 5 brands take 45% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -82.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -82.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $14Ka year
- Top search term
- red puffer jacket48K searches a year
02 · Price
A sale here is worth $40.34.
Listings sell for $40.34 on average, from $22.19 to $84.43. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $40.34 that is $0 to $4K a year per listing.
- Average price
- $40.34inside the $15 to $100 sweet spot
- Price range
- $22.19–$84.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 18.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #10,252 within Coats, Jackets & Vests. It carries 957 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 23.4%
- Average rank
- #10,252in Coats, Jackets & Vests
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 957per listing
- Listings tracked
- 69
04 · Newcomers
0 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Red Puffer Jacket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
36 rising
Sellers
43
Top-5 brand share
45%
Top 20: 86%
Top-5 click share
21%
Top 20: 56%
Open market
49%
- Brand 113%
- Brand 29%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Red Puffer Jacket search demand
Weekly searches over the year. Pick a range.
Search terms
Top Red Puffer Jacket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red puffer jacket48K/yr
- red puffer jacket women29K/yr
- red puffer10K/yr
- womens red puffer jacket6K/yr
- red puffer coat13K/yr
- red puffer coat women8K/yr
Reviews and returns
What reviews say buyers love and hate about Red Puffer Jacket
We read the reviews and the return reasons for every product selling here.
“It is too tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
First Communion Gifts for Boys
$398K/yr+223.5%
Fifa World Cup 2026 Tshirt
$177K/yr>1,000%
American Flag Hat
$764K/yr+428.8%
White Socks Men
$3.0M/yr+13.3%
American Flag Overalls
$662K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Puffer Jacket questions
Answered from the same tracked data.