red puffer jacket
Skip itSoft demand (-82.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.34avg listing price — sweet spot $15–$100
Price range
Incredible$22.19–$84.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great21%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good956.55avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 114K searches
Growth
Bad-82.1%90-day search growth — must beat 0% to launch
Returns
Bad18.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, red puffer jacket is a $14K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 45% of demand. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
red puffer jacket market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $20K–$30K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #10,252
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 23.4%
- Avg brand age
- 33 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
43
Top-5 brand share
45%
Top 20: 86%
Top-5 click share
21%
Top 20: 56%
Open market
49%
- YUCOLEN13%
- InterNos9%
- TACVASEN8%
- Aiopr8%
- WHN7%
- MAGCOMSEN6%
Demand
Weekly Amazon search volume, last 23 weeks — -82.1% search growth over the last 90 days.Top red puffer jacket search terms
- red puffer jacket48K/yr
- red puffer jacket women29K/yr
- red puffer10K/yr
- womens red puffer jacket6K/yr
- red puffer coat13K/yr
- red puffer coat women8K/yr
Top red puffer jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
InterNos Womens Winter Stand Collar Zip Puffer Jacket Baggy Short Padded Down Coats(0128-Red-S)
InterNos$57.954.4★479 rev
TACVASEN Ladies Puffer Coat Long Sleeve Ultra-light Water-Resistant Jacket with Pockets Quilt Jacket for Winter Tomato Red M
TACVASEN$41.644.4★517 rev
WHN Women s Cropped Quilted Puffer Jacket Outerwear Coats Winter Warm Long Sleeve Stand Collar Zipper Padded Jacket with Drawstring and Pockets Red M
WHN$35.523.9★115 rev
Amazon Essentials Womens Lightweight Long-Sleeve Water-Resistant Packable Puffer Jacket (Available in Plus Size) Bright Poppy Red Medium
Amazon Essentials$24.664.5★25,220 rev
Southpole Womens Puffer Jacket - Insulated Quilted Warm Winter Coat - Lightweight Cropped Winter Jackets for Women (S-XL) Size Medium Red
Southpole$41.044.9★14 rev
Newest
by launch dateWHN Women s Cropped Quilted Puffer Jacket Outerwear Coats Winter Warm Long Sleeve Stand Collar Zipper Padded Jacket with Drawstring and Pockets Red M
WHN$35.52115 rev
WHN Women s Cropped Quilted Puffer Jacket Outerwear Coats Winter Warm Long Sleeve Stand Collar Zipper Padded Jacket with Drawstring and Pockets Red L
WHN$36.12115 rev
Southpole Womens Puffer Jacket - Insulated Quilted Warm Winter Coat - Lightweight Cropped Winter Jackets for Women (S-XL) Size Medium Red
Southpole$41.0414 rev
LINMYZAI Red Big And Tall Mens Puffer Vest Winter Sleeveless Lightweight Jacket Outdoor Warm Zipper Outerwear Vests 2XL
LINMYZAI$22.1975 rev
YUCOLEN Womens Crop Puffer Vest Lightweight Warm Outerwear with Fashion Stand Collar Zip Up Padded Cropped Jacket Coat Red
YUCOLEN$31.0483 rev
Trending
90-day click momentumLINMYZAI Red Big And Tall Mens Puffer Vest Winter Sleeveless Lightweight Jacket Outdoor Warm Zipper Outerwear Vests 2XL
LINMYZAI$22.194.0★
loveimgs Women Fluffy Faux Fur Coat Cropped Jacket Puffer Jacket Zip Up Winter Warm Fuzzy Teddy Jacket (Medium Red)
loveimgs$53.784.5★
InterNos Womens Winter Stand Collar Zip Puffer Jacket Baggy Short Padded Down Coats(0128-Red-L)
InterNos$58.174.4★
YUCOLEN Womens Crop Puffer Vest Lightweight Warm Outerwear with Fashion Stand Collar Zip Up Padded Cropped Jacket Coat Red
YUCOLEN$31.044.7★
loveimgs Women Fluffy Faux Fur Coat Cropped Jacket Puffer Jacket Zip Up Winter Warm Fuzzy Teddy Jacket (Large Red)
loveimgs$53.684.5★
What buyers say about red puffer jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps you warm”
“The fit is flattering”
“The color is exactly as described”
“Great, lightweight jacket”
“Comfy and warm”
“Seems well made”
“they are a must to have in cold weather”
“Great coat for it's price”
“Stylish Jacket”
“Better than expected”
What buyers complain about
“It is too tight”
“Looks cheap”
“Very disappointed with the color”
“Definitely not like the picture”
“It's a little bulky”
“Very wrinkled”
“warm - doesnt have omni heat like a Columbia”
“fell off”
“However 2 out of 2 being defective is a sign of a problem”
“zipper fell off after first wash”
Top return reasons
Common questions
- Is red puffer jacket profitable to sell on Amazon United States?
- The niche generates $14K/yr across 69 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -82.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the red puffer jacket niche?
- 36 brands and 43 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in red puffer jacket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 18.3% — above our launch gate.
- What does it cost to enter the red puffer jacket niche?
- Listings span $22.19–$84.43; the average listing price is $40.34 (sweet spot $15–$100). The average incumbent carries 957 reviews — the moat a new listing must climb.