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52

red polo

Worth a look

Shows a fragmented shelf (top 5 take 22% of clicks), but a small market ($33K/yr) keeps it on the watch list.

Market size 8Growth 77Conversion 17Competition 93Returns 19Price range 82Avg price 91Brand share 80Review moat 24Quality gap 38

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$21.33

avg listing price — sweet spot $15–$100

Price range

Great$8.80–$46.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Growth

Great+65.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,729.84

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.7%

return rate — above 5% kills the launch gate

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$33K

$33K/yr · 113K searches

According to Flapen's Amazon United States niche tracking, red polo is a $33K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

red polo market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$43K–$53K
units × avg price
Conversion rate
1.4%
Avg BSR
#99
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
2.0%
Avg brand age
38 months
Avg seller age
143 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

93

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

22%

Top 20: 55%

Open market

40%

  • G Gradual17%
  • Amazon Essentials12%
  • ZITY10%
  • Under Armour8%
  • CQR8%
  • Obla6%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +65.8% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.6×

Top red polo search terms

  • red golf shirt men29K/yr
  • red golf polo18K/yr
  • red golf shirt15K/yr
  • mens red golf shirt9K/yr
  • red polo shirts6K/yr
  • red golf polos for men5K/yr
  • red mens polo6K/yr
  • mens red polo shirts4K/yr
  • red ralph lauren polo shirts for men6K/yr
  • sunday red golf shirt3K/yr
All search terms

Top red polo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6664%$1K6%$2K8%$3K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about red polo

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Excellent fit”

Value For Money13%

“good value”

Color13%

“Color is vibrant”

Quality-Overall10%

“Excellent quality”

Comfort-Overall10%

“Very comfortable”

Material Quality6%

“Excellent material”

Machine Wash Suitability2%

“washes nicely”

Shape/Style2%

“One star for the great style of the shirt”

Washability2%

“Great fit and looks great after every wash”

Weight Light2%

“lightweight”

What buyers complain about

Size-Overall30%

“Runs extremely large”

Quality-Overall13%

“Poor quality”

Color7%

“The shirt arrived red”

Material Quality5%

“Obviously, something is wrong with the material”

Collar Quality3%

“Great looking shirt even though collar is not especially stable”

Thickness2%

“Thin material”

Comfort-Overall1%

“Pretty cheap and uncomfortable”

Product Condition1%

“I Recieved Someone's Return”

Sleeve Fit1%

“others have huge sleeves or are too small or one sleeve doesnt match the other”

Smell1%

“cant get the smell out”

Top return reasons

Size-Overall45%
Material Quality10%
Color9%
Length7%
Chest Fit7%
Shoulder Fit3%
Sleeve Fit3%
Waist Fit3%
Thin2%
Advertised Vs Actual Product2%

Common questions

Is red polo profitable to sell on Amazon United States?
The niche generates $33K/yr across 97 tracked products. 1 of 26 products launched in the last 360 days are still selling. 90-day search growth is +65.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the red polo niche?
32 brands and 93 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in red polo?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 6.7% — above our launch gate.
When does demand for red polo peak?
Demand peaks in Oct; the busiest month runs 2.6× the quietest.
What does it cost to enter the red polo niche?
Listings span $8.80–$46.17; the average listing price is $21.33 (sweet spot $15–$100). The average incumbent carries 5,730 reviews — the moat a new listing must climb.