Red Plaid Shirt Women

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

444K

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

0.9%

Market size, estimated

$75Ka year

Peak month

December7.5× the quietest month

Top search term

red plaid shirt50K searches a year

Listings sell for $19.97 on average, from $13.91 to $31.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.97 that is $0 to $2K a year per listing.

Average price

$19.97inside the $15 to $100 sweet spot

Price range

$13.91–$31.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,153 within Button-Down Shirts. It carries 7,906 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#1,153in Button-Down Shirts

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

7,906per listing

Listings tracked

82

27 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

4Amazon's first-year sales bar

Average brand age

33 months