Is red plaid shirt women profitable to sell on Amazon United States?

The niche generates $75K/yr across 82 tracked products. 4 of 27 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (46/100).

How competitive is the red plaid shirt women niche?

47 brands and 50 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in red plaid shirt women?

Top complaints mined from reviews: Size-Overall, Shrinkage Resistance, Thickness. The return rate is 11.1% — above our launch gate.

When does demand for red plaid shirt women peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.

What does it cost to enter the red plaid shirt women niche?

Listings span $13.91–$31.86; the average listing price is $19.97 (sweet spot $15–$100). The average incumbent carries 7,906 reviews — the moat a new listing must climb.

red plaid shirt women

Skip it

High returns (11.1%) — this niche doesn't clear our bar today.

Price range

Great$13.91–$31.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great$19.97

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,905.74

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$75K

$75K/yr · 444K searches

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.1%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, red plaid shirt women is a $75K/yr Amazon United States market (444K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

red plaid shirt women market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $100K–$120K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,153
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 2.1%
Avg brand age: 33 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

47 rising

Sellers

Top-5 brand share

46%

Top 20: 80%

Top-5 click share

30%

Top 20: 56%

Open market

50%

Amazon Essentials19%
Alimens & Gentle12%
Esabel.C8%
MANGOPOP4%
MoFiz4%
CHYRII3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Open Trend

Top red plaid shirt women search terms

red plaid shirt50K/yr +57.4%0.2% conv.
red plaid shirt women69K/yr -18.8%0.3% conv.
red flannel shirt women70K/yr -31.0%1.0% conv.
red flannel men58K/yr -42.3%0.5% conv.
red plaid shirt men27K/yr +7.8%0.6% conv.
red and black flannel14K/yr +38.7%0.5% conv.
red and white flannel10K/yr +16.8%0.3% conv.
red flannel women15K/yr +3.9%0.7% conv.
mens red plaid shirt16K/yr -1.2%0.7% conv.
red and black flannel women19K/yr -49.1%0.7% conv.

All search terms

Top red plaid shirt women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Womens Regular-Fit Long-Sleeve Lightweight Plaid Flannel Shirt with Brushed Finish Shirttail Hem Red Buffalo Check Small

Amazon Essentials$14.994.3★11,827 rev

Esabel.C Flannel Shirts for Women Long Sleeve Button Down Plaid Fall Shirt Casual Work Tops Red/Black L

Esabel.C$17.964.5★297 rev

Alimens & Gentle Mens Button Down Regular Fit Long Sleeve Plaid Flannel Casual Shirts

Alimens & Gentle$18.314.6★63,441 rev

MoFiz Mens Long Sleeve Plaid Flannel Shirts Cotton Plaid Button Down Shirts for Men Soft Regular Fit Mens Casual Shirts with Pockets (Black Red 3X-Large)

MoFiz$29.934.4★78 rev

Alimens & Gentle Mens Button Down Regular Fit Long Sleeve Plaid Flannel Casual Shirts

Alimens & Gentle$18.424.6★63,441 rev

Newest

by launch date

JEMITOP Mens Lightweight Slim Fit Short Sleeve Button Down Shirt Business Casual Plaid Dress Shirts with Pocket Red Gingham L

JEMITOP$19.8766 rev

4mo ago

MANGOPOP Year-Round Flannel Shirt for Women - Lightweight Oversized Long Sleeve Button Down Plaid for Effortless Layering Red Black Plaid Large

MANGOPOP$20.8146 rev

6mo ago

MANGOPOP Year-Round Flannel Shirt for Women - Lightweight Oversized Long Sleeve Button Down Plaid for Effortless Layering Red Black Plaid Small

MANGOPOP$20.9046 rev

6mo ago

Dookttker Womens Cropped Plaid Shirt Short Sleeve Lightweight Blouse Button Down Top Summer Fashion Outfits Preppy Clothes

Dookttker$22.2050 rev

9mo ago

YepMoll Plaid Shirts for Women Oversized Flannel Shirts Long Sleeve Button Down Business Casual Work Blouse Top Red White M

YepMoll$19.72128 rev

10mo ago

What buyers say about red plaid shirt women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“Fits as expected”

Quality-Overall13%

“Nice quality shirt”

Comfort-Overall7%

“Comfort and size to be accurate”

Color6%

“Color is vibrant”

Material Quality5%

“lightweight material”

Soft Feel5%

“Soft, easy to work in”

Warmth4%

“Nice thick flannel that keeps him warm”

Value For Money3%

“Great deal”

Shape/Style3%

“I did like the color and the style,”

Washability2%

“machine washable”

What buyers complain about

Size-Overall28%

“Too short”

Shrinkage Resistance5%

“Shrinks a ton”

Thickness5%

“Nice not as thick as I thought”

Sleeve Fit5%

“Sleeves are too short”

Quality-Overall4%

“Terrible quality”

Chest Fit4%

“it doesn't button over my large bust”

Color3%

“Red is a little lighter than the pic”

Shape/Style3%

“Not flattering on me”

Pockets/Compartments3%

“no pocket on the red one”

Material Quality3%

“Not great material”

Top return reasons

Size-Overall43%

Chest Fit8%

Color7%

Length6%

Sleeve Fit5%

Material Quality5%

Arm Fit4%

Shoulder Fit3%

Advertised Vs Actual Product3%

Waist Fit3%

Common questions

Is red plaid shirt women profitable to sell on Amazon United States?: The niche generates $75K/yr across 82 tracked products. 4 of 27 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (46/100).
How competitive is the red plaid shirt women niche?: 47 brands and 50 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in red plaid shirt women?: Top complaints mined from reviews: Size-Overall, Shrinkage Resistance, Thickness. The return rate is 11.1% — above our launch gate.
When does demand for red plaid shirt women peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
What does it cost to enter the red plaid shirt women niche?: Listings span $13.91–$31.86; the average listing price is $19.97 (sweet spot $15–$100). The average incumbent carries 7,906 reviews — the moat a new listing must climb.