Red Plaid

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

193K

Growth, 90 days vs prior 90

+19.9%

Conversion, latest week

0.8%

Market size, estimated

$31Ka year

Peak month

December23.3× the quietest month

Top search term

red plaid24K searches a year

Listings sell for $19.68 on average, from $8.82 to $39.75. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.68 that is $0 to $2K a year per listing.

Average price

$19.68inside the $15 to $100 sweet spot

Price range

$8.82–$39.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,526 within Blouses & Button-Down Shirts. It carries 3,198 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#2,526in Blouses & Button-Down Shirts

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

3,198per listing

Listings tracked

89

25 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

8Amazon's first-year sales bar

Average brand age

30 months