red plaid
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but high returns (10.5%) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$19.68avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.82–$39.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,197.55avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 193K searches
Returns
Bad10.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, red plaid is a $31K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
red plaid market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $25K–$30K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #2,526
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.9%
- Avg brand age
- 30 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
51 rising
Sellers
56
Top-5 brand share
38%
Top 20: 79%
Top-5 click share
22%
Top 20: 52%
Open market
58%
- Amazon Essentials12%
- Esabel.C8%
- ANRABESS8%
- LOMON5%
- Dookttker4%
- WDIRARA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 23.3×
Top red plaid search terms
- red plaid24K/yr
- red plaid tops for women11K/yr
- red and white plaid shirt women6K/yr
- red and black flannel women19K/yr
- buffalo plaid shirt13K/yr
- red plaid women6K/yr
- red plaid shirts for women7K/yr
- red and black plaid shirt8K/yr
- black and red flannel women5K/yr
- buffalo plaid tops for women4K/yr
Top red plaid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Esabel.C Flannel Shirts for Women Long Sleeve Button Down Plaid Fall Shirt Casual Work Tops Red/Black L
Esabel.C$17.954.5★301 rev
Amazon Essentials Womens Regular-Fit Long-Sleeve Lightweight Plaid Flannel Shirt with Brushed Finish Shirttail Hem Red Buffalo Check Small
Amazon Essentials$15.004.3★11,846 rev
SweatyRocks Womens Y2K Short Puff Sleeve Button Down Fitted Gingham Plaid Crop Top Blouse Red and White Medium
SweatyRocks$26.493.6★24 rev
IDEALSANXUN Red Gingham Top 2026 Spring Summer Checkered Plaid Tank Top Sleeveless Shirt Blouse Vest Wine S
IDEALSANXUN$19.494.2★623 rev
LOMON Womens Summer Sleeveless Tops Square Neck Ruffle Sleeve Shirts Plaid Smocked Tank Top Babydoll Y2K (Red White Plaid M)
LOMON$14.944.4★421 rev
Newest
by launch date
OPCAKM Casual Tops for Women Plaid Babydoll T Shirts Sleeveless Peplum Top Cotton Blouse Summer Shirts Trendy(Red-S)
OPCAKM$21.84197 rev
Dookttker Women Cotton Gingham Button Down Shirts Slim Fit Sleeveless Blouses Plaid Tops Summer Clothes Fashion Outfits
Dookttker$17.3375 rev
MANGOPOP Year-Round Flannel Shirt for Women - Lightweight Oversized Long Sleeve Button Down Plaid for Effortless Layering Red Black Plaid Large
MANGOPOP$20.7747 rev
MANGOPOP Year-Round Flannel Shirt for Women - Lightweight Oversized Long Sleeve Button Down Plaid for Effortless Layering Red Black Plaid Small
MANGOPOP$20.8047 rev
LOMON 3/4 Length Sleeve Womens Tops V Neck Button Down Blouses for Women Dressy Casual Summer Outfits 2026 Trendy Red Plaid L
LOMON$16.31958 rev
Trending
90-day click momentum
Dookttker Womens Cropped Plaid Shirt Short Sleeve Lightweight Blouse Button Down Top Summer Fashion Outfits Preppy Clothes
Dookttker$22.344.4★
OPCAKM Casual Tops for Women Plaid Babydoll T Shirts Sleeveless Peplum Top Cotton Blouse Summer Shirts Trendy(Red-S)
OPCAKM$21.844.4★
Dookttker Women Cotton Gingham Button Down Shirts Slim Fit Sleeveless Blouses Plaid Tops Summer Clothes Fashion Outfits
Dookttker$17.334.5★
CIDER Womens Summer Gingham Dress Plaid Tie Spaghetti Strap Sleeveless Lace Trim Cute A Line Casual Mini Dresses Sundress Red
CIDER$28.254.3★
LOMON 3/4 Length Sleeve Womens Tops V Neck Button Down Blouses for Women Dressy Casual Summer Outfits 2026 Trendy Red Plaid L
LOMON$16.314.2★
What buyers say about red plaid
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“This top was super cute and somewhat comfortable”
“Good quality”
“Good material”
“Colors are pretty”
“EXTREMELY soft”
“For the price”
“I loved having pockets”
“As described”
“lightweight”
What buyers complain about
“Runs large”
“not that flattering”
“Cheap material”
“Terrible quality”
“the chest was too small for me”
“This shirt shrinks a lot”
“There is not much stretch to it”
“Thin”
“Rips easily”
“Sleeves are too short”
Top return reasons
Common questions
- Is red plaid profitable to sell on Amazon United States?
- The niche generates $31K/yr across 89 tracked products. 8 of 25 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the red plaid niche?
- 51 brands and 56 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in red plaid?
- Top complaints mined from reviews: Size-Overall, Shape/Style, Material Quality. The return rate is 10.5% — above our launch gate.
- When does demand for red plaid peak?
- Demand peaks in Nov–Dec; the busiest month runs 23.3× the quietest.
- What does it cost to enter the red plaid niche?
- Listings span $8.82–$39.75; the average listing price is $19.68 (sweet spot $15–$100). The average incumbent carries 3,198 reviews — the moat a new listing must climb.