Red Pashmina

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

-4.6%

Conversion, latest week

7.8%

Market size, estimated

$89Ka year

Peak month

October2.7× the quietest month

Top search term

red pashmina54K searches a year

Listings sell for $14.43 on average, from $7.98 to $30.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $14.43 that is $1K to $4K a year per listing.

Average price

$14.43under the $15 to $100 sweet spot

Price range

$7.98–$30.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

7.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #475 within Scarves & Wraps. It carries 2,788 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#475in Scarves & Wraps

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,788per listing

Listings tracked

33

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months