Red Pants

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-21.0%

Conversion, latest week

0.5%

Market size, estimated

$254Ka year

Peak month

December3.2× the quietest month

Top search term

red pants women436K searches a year

Listings sell for $29.44 on average, from $9.32 to $95.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $29.44 that is $0 to $3K a year per listing.

Average price

$29.44inside the $15 to $100 sweet spot

Price range

$9.32–$95.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

16.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,199 within Jeans. It carries 3,752 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

4.3%

Average rank

#2,199in Jeans

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

3,752per listing

Listings tracked

162

47 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

47

Successful launches

8Amazon's first-year sales bar

Average brand age

35 months