Red Pajamas for Women

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -71.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-71.4%

Conversion, latest week

0.6%

Market size, estimated

$140Ka year

Peak month

December20.1× the quietest month

Top search term

red silk pajamas219K searches a year

Listings sell for $18.30 on average, from $8.98 to $35.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $18.30 that is $0 to $2K a year per listing.

Average price

$18.30inside the $15 to $100 sweet spot

Price range

$8.98–$35.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #398 within Sleep & Lounge. It carries 2,532 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

7.9%

Average rank

#398in Sleep & Lounge

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,532per listing

Listings tracked

128

34 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

34

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months