Red Overalls

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

+22.2%

Conversion, latest week

0.8%

Market size, estimated

$42Ka year

Top search term

red overalls77K searches a year

Listings sell for $28.99 on average, from $11.86 to $65.69. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $28.99 that is $0 to $3K a year per listing.

Average price

$28.99inside the $15 to $100 sweet spot

Price range

$11.86–$65.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

14.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #2,020 within Shops. It carries 523 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

12.6%

Average rank

#2,020in Shops

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

523per listing

Listings tracked

62

28 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months