Red Necklace
PassRed Necklace scores 70 out of 100, a Pass. Shoppers spend an estimated $704K a year here, search demand grew +82.5% this quarter, and an estimated 5.4% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +25 vs the category median of 4570
- Market size
- $704K/yr1.5M searches / yr
- 90-day growth
- +82.5%search demand this quarter
- Competition
- 33%top-5 click share · 42 brands · 49 sellers
Flapen Score
Red Necklace against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Necklace is stronger. Inside it, weaker.
Market
The Red Necklace market on Amazon at a glance
Shoppers on Amazon United States searched for Red Necklace 1.5M times last year and spent an estimated $704K. The top 5 brands take 37% of clicks. Demand peaks in Jun–Jul. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +82.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $704K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +82.5%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $704Ka year
- Peak month
- July2.1× the quietest month
- Top search term
- red necklace349K searches a year
02 · Price
A sale here is worth $16.25.
Listings sell for $16.25 on average, from $3.52 to $66.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $16.25 that is $4K to $8K a year per listing.
- Average price
- $16.25inside the $15 to $100 sweet spot
- Price range
- $3.52–$66.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 5.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #1,213 within Jewelry Sets. It carries 610 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #1,213in Jewelry Sets
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 610per listing
- Listings tracked
- 48
04 · Newcomers
12 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Red Necklace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
42 falling
Sellers
49
Top-5 brand share
37%
Top 20: 77%
Top-5 click share
33%
Top 20: 71%
Open market
60%
- Brand 114%
- Brand 26%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Red Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
Search terms
Top Red Necklace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red necklace349K/yr
- red beaded necklace167K/yr
- red jewelry211K/yr
- red necklaces for women167K/yr
- red jewelry sets for women166K/yr
- red bead necklace56K/yr
- red chunky necklace41K/yr
- red beaded necklaces for women26K/yr
- red jewelry for women50K/yr
- red statement necklace39K/yr
Reviews and returns
What reviews say buyers love and hate about Red Necklace
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Necklace questions
Answered from the same tracked data.