Red Neck Scarf

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

+30.0%

Conversion, latest week

5.7%

Market size, estimated

$78Ka year

Peak month

October5.1× the quietest month

Top search term

red neck scarf84K searches a year

Listings sell for $9.28 on average, from $4.94 to $18.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.28 that is $928 to $2K a year per listing.

Average price

$9.28under the $15 to $100 sweet spot

Price range

$4.94–$18.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$928–$2K

Returns

6.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #312 within Scarves & Wraps. It carries 672 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#312in Scarves & Wraps

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

672per listing

Listings tracked

47

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months