Is Red Mini Dress profitable to sell on Amazon United States?

Flapen scores Red Mini Dress 58 out of 100 on Amazon United States, a Maybe. Shoppers spend $553K a year across 559 tracked products. 53 of the 209 products launched in the last year cleared the first-year sales bar. Search demand grew +9.9% in the last 90 days.

How competitive is the Red Mini Dress niche on Amazon United States?

179 brands and 192 sellers compete in Red Mini Dress on Amazon United States. The top 5 Red Mini Dress products take 6% of clicks, and the top 5 brands take 26%.

What do buyers complain about in Red Mini Dress?

Red Mini Dress buyers on Amazon United States complain most about Size-Overall, Material Quality, and Color. An estimated 22.0% of orders come back, which is high.

When does demand for Red Mini Dress peak?

Search demand for Red Mini Dress on Amazon United States peaks in Feb–Oct–Dec, and the busiest month runs 5.2× the quietest.

What does it cost to enter the Red Mini Dress niche?

Red Mini Dress sells for $31.90 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.69 to $146.99. The average product has 1,592 reviews, the count a new listing must catch up to.

Red Mini Dress

Maybe

The top 5 products take only 6% of clicks. But an estimated 22.0% of orders come back, so Red Mini Dress is a Maybe.

Filters No Dominant Brand High Returns

Flapen Score: 58
58 / 100Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size: $553K/yr4.6M searches / yr
90-day growth: +9.9%search demand this quarter
Competition: 6%top-5 click share · 179 brands · 192 sellers

Flapen Score

Red Mini Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Mini Dress is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Red Mini Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Red Mini Dress 4.6M times last year and spent an estimated $553K. The top 5 brands take 26% of clicks. Demand peaks in Feb–Oct–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $553K a year.

Searches, last 12 months: 4.6M
Growth, 90 days vs prior 90: +9.9%
Conversion, latest week: 0.4%
Market size, estimated: $553Ka year
Peak month: February5.2× the quietest month
Top search term: red summer dress321K searches a year

02 · Price

A sale here is worth $31.90.

Listings sell for $31.90 on average, from $9.69 to $146.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $31.90 that is $0 to $3K a year per listing.

Average price: $31.90inside the $15 to $100 sweet spot
Price range: $9.69–$146.99
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 22.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #1,128 within Dresses. It carries 1,592 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 1.6%
Average rank: #1,128in Dresses
Average rating: 4.23 starsAmazon United States average 4.42 stars
Average reviews: 1,592per listing
Listings tracked: 559

04 · Newcomers

53 of last year's 209 launches cleared the first-year sales bar.

209 products launched here in the last 12 months. 53 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 209
Successful launches: 53Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Red Mini Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 6% of clicks. An open shelf where new products get seen.

Brands

179 rising

Sellers

192

Top-5 brand share

26%

Top 20: 51%

Top-5 click share

Top 20: 17%

Open market

79%

Brand 17%
Brand 24%
Brand 33%
Brand 43%
Brand 52%
Brand 62%

Demand

Red Mini Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Oct, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Red Mini Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

red summer dress321K/yr +329.2%0.2% conv.
red mini dress624K/yr -43.8%0.2% conv.
red sundress196K/yr +230.2%0.3% conv.
red summer dress for women146K/yr +255.9%0.3% conv.
red maxi dress318K/yr +22.1%0.2% conv.
red and white dress201K/yr +229.1%0.2% conv.
red dress summer100K/yr >1,000%0.2% conv.
red dress plus size297K/yr -38.4%0.2% conv.
plus size red dress277K/yr -37.1%0.2% conv.
red formal dress293K/yr -34.5%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Red Mini Dress

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”

22%of negative reviews mention “Size-Overall”

22.0%of orders come back

“Too long”

A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Red Mini Dress questions

Answered from the same tracked data.

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