Red Leather Jacket

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $486K a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

-41.3%

Conversion, latest week

0.3%

Market size, estimated

$486Ka year

Peak month

February7.7× the quietest month

Top search term

black leather jacket746K searches a year

Listings sell for $49.96 on average, from $21.65 to $191.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $49.96 that is $5K to $12K a year per listing.

Average price

$49.96inside the $15 to $100 sweet spot

Price range

$21.65–$191.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$5K–$12K

Returns

17.0%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,307 within Coats, Jackets & Vests. It carries 425 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

99%

Out of stock, average day

1.8%

Average rank

#1,307in Coats, Jackets & Vests

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

425per listing

Listings tracked

141

31 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months