Is red knit dress profitable to sell on Amazon United States?

The niche generates $15K/yr across 81 tracked products. 2 of 23 products launched in the last 360 days are still selling. 90-day search growth is -88.6%. Flapen's verdict: Skip it (42/100).

How competitive is the red knit dress niche?

40 brands and 45 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in red knit dress?

Top complaints mined from reviews: Size-Overall, Shape/Style, Waist Fit. The return rate is 24.1% — above our launch gate.

When does demand for red knit dress peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 49.5× the quietest.

What does it cost to enter the red knit dress niche?

Listings span $9.67–$48.26; the average listing price is $27.85 (sweet spot $15–$100). The average incumbent carries 1,994 reviews — the moat a new listing must climb.

red knit dress

Skip it

Soft demand (-88.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$27.85

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Brand share

Great44%

top-5 brand share — no brand owns this niche

Price range

Great$9.67–$48.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,993.62

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$15K

$15K/yr · 188K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-88.6%

90-day search growth — must beat 0% to launch

Returns

Bad24.1%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, red knit dress is a $15K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

red knit dress market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $14K–$21K; units × avg price
Conversion rate: 0.3%
Avg BSR: #2,296
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 9.0%
Avg brand age: 31 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

Top-5 brand share

44%

Top 20: 84%

Top-5 click share

22%

Top 20: 47%

Open market

51%

v2817%
PRETTYGARDEN9%
Amazon Essentials7%
ANRABESS6%
MEROKEETY5%
ZESICA5%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -88.6% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 49.5×

Open Trend

Top red knit dress search terms

red knit dress19K/yr -42.4%0.2% conv.
red turtleneck dress17K/yr -68.5%0.4% conv.
red knit dresses for women6K/yr -44.0%0.3% conv.
red dress winter19K/yr -94.5%0.0% conv.
red dress sweater7K/yr -83.9%0.0% conv.
red sweater dress plus size15K/yr -95.3%0.0% conv.
plus size red sweater dress10K/yr -93.0%0.0% conv.
valentines sweater dress14K/yr -98.5%0.0% conv.
red dresses for women winter9K/yr -96.2%0.0% conv.
winter red dress9K/yr -96.9%0.0% conv.

All search terms

Top red knit dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

v28 Women Turtleneck Long Sleeve Bodycon Fall Winter Mini Slim Knit Sweater Dress(M Red)

v28$34.354.5★297 rev

WIHOLL Maxi Dress Valentines Day Outfit Women 2026 Cap Sleeve Crewneck Red Long Dresses Summer Clothes with Pockets XL

WIHOLL$18.284.4★993 rev

VICHYIE Women Red Dress Mock Neck Bodycon Ribbed Long Sleeve Fall Mini Pencil Club Cocktail Dresses Wine Red XS

VICHYIE$24.264.5★2,277 rev

Amazon Essentials Womens Fleece Blouson Sleeve Crewneck Sweatshirt Dress (Available in Plus Size) Red Large

Amazon Essentials$15.634.1★2,613 rev

Mizoci Womens Sexy Bodycon Mini Club Dresses Basic Long Sleeve Turtleneck Dress Small Red

Mizoci$25.284.3★2,237 rev

Newest

by launch date

MEROKEETY Womens Summer Midi Dress 2026 Spring Sleeveless Pleated A Line Casual Business Work Cocktail Vacation Dresses Red M

MEROKEETY$48.26135 rev

3mo ago

ZESICA Womens Summer Striped T Shirt Mini Dresses 2026 Casual Lapel V Neck Short Sleeve Flowy A Line Beach Vacation Dress Red Medium

ZESICA$40.89497 rev

3mo ago

ANRABESS Women Summer Tank Dress Ribbed Knit Fitted Bodycon Sleeveless Basic Cocktail Party Vacation Mini Dresses 2026 Red Small

ANRABESS$19.30165 rev

6mo ago

WIHOLL Maxi Dress Valentines Day Outfit Women 2026 Cap Sleeve Crewneck Red Long Dresses Summer Clothes with Pockets XL

WIHOLL$18.28993 rev

7mo ago

OFEEFAN Long Dresses for Women Summer Womens Christmas Dress Red L

OFEEFAN$14.73175 rev

7mo ago

What buyers say about red knit dress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fits as expected”

Comfort-Overall14%

“So comfortable”

Color14%

“Color is bright”

Quality-Overall10%

“Decent quality dress overall”

Material Quality9%

“Its a great material and very comfortable”

Shape/Style5%

“Style”

Stretchability/Expandability/Elasticity4%

“Thick fabric and super stretchy”

Value For Money3%

“This is definately a great value for your money”

Pockets/Compartments3%

“I love the pockets”

Soft Feel2%

“The fabric is soft”

What buyers complain about

Size-Overall27%

“Strange fit”

Shape/Style5%

“shape is awkward”

Waist Fit5%

“Very tight through the waist”

Color5%

“I like the material maybe I need another color didnt care how it looked on me”

Length4%

“way too long”

Material Quality3%

“Material is cheap”

Wrinkles3%

“it does wrinkle”

Quality-Overall2%

“Cheap looking”

Thickness2%

“The fabric is thicker than expected”

Pilling/Linting2%

“the fabric has pilled- from hand washing”

Top return reasons

Size-Overall40%

Length9%

Waist Fit7%

Material Quality7%

Chest Fit7%

Color5%

Hip Fit4%

Shape/Style4%

Shoulder Fit3%

Advertised Vs Actual Product3%

Common questions

Is red knit dress profitable to sell on Amazon United States?: The niche generates $15K/yr across 81 tracked products. 2 of 23 products launched in the last 360 days are still selling. 90-day search growth is -88.6%. Flapen's verdict: Skip it (42/100).
How competitive is the red knit dress niche?: 40 brands and 45 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in red knit dress?: Top complaints mined from reviews: Size-Overall, Shape/Style, Waist Fit. The return rate is 24.1% — above our launch gate.
When does demand for red knit dress peak?: Demand peaks in Feb–Nov–Dec; the busiest month runs 49.5× the quietest.
What does it cost to enter the red knit dress niche?: Listings span $9.67–$48.26; the average listing price is $27.85 (sweet spot $15–$100). The average incumbent carries 1,994 reviews — the moat a new listing must climb.