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Red Jeans

Fail

An estimated 19.1% of orders come back, so Red Jeans is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$57K/yr442K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
21%top-5 click share · 34 brands · 41 sellers

Flapen Score

Red Jeans against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Jeans is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Jeans market on Amazon at a glance

Shoppers on Amazon United States searched for Red Jeans 442K times last year and spent an estimated $57K. The top 5 brands take 61% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
0.4%
Market size, estimated
$57Ka year
Peak month
December2.8× the quietest month
Top search term
red jeans162K searches a year

02 · Price

A sale here is worth $33.18.

Listings sell for $33.18 on average, from $14.26 to $95.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.18 that is $0 to $3K a year per listing.

Average price
$33.18inside the $15 to $100 sweet spot
Price range
$14.26–$95.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
19.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #1,481 within Jeans. It carries 3,556 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
10.2%
Average rank
#1,481in Jeans
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
3,556per listing
Listings tracked
89

04 · Newcomers

1 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Red Jeans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

41

Top-5 brand share

61%

Top 20: 92%

Top-5 click share

21%

Top 20: 53%

Open market

34%

  • Brand 121%
  • Brand 215%
  • Brand 314%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Red Jeans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Red Jeans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red jeans162K/yr
  • red jeans women154K/yr
  • womens red jeans37K/yr
  • red jeans for women27K/yr
  • red denim14K/yr
  • red denim jeans for women12K/yr
  • red skinny jeans for women11K/yr
  • red ripped jeans8K/yr
  • red jeans women high waisted9K/yr
  • red skinny jeans8K/yr

Reviews and returns

What reviews say buyers love and hate about Red Jeans

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
19.1%of orders come back
“Toooooo small”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Red Jeans questions

Answered from the same tracked data.