red jacket men
Skip itSoft demand (-46.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible22%top-5 brand share — no brand owns this niche
Avg price
Incredible$36.12avg listing price — sweet spot $15–$100
Price range
Good$9.39–$128.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad5,489.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 260K searches
Returns
Bad9.8%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, red jacket men is a $48K/yr Amazon United States market (260K searches/yr). The top 5 brands hold 22% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
red jacket men market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $36K–$45K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #254
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 93%
- Out of stock
- 5.2%
- Avg brand age
- 40 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
89 rising
Sellers
150
Top-5 brand share
22%
Top 20: 52%
Top-5 click share
14%
Top 20: 35%
Open market
74%
- PRETTYGARDEN5%
- Hanes5%
- URBANFIND5%
- Bindefon4%
- COOFANDY4%
- Cicy Bell3%
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — -46.3% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Top red jacket men search terms
- red jacket men94K/yr
- womens red jacket34K/yr
- mens red jacket29K/yr
- red jackets for women18K/yr
- red jackets17K/yr
- red jacket for women20K/yr
- red womens jacket16K/yr
- chaqueta roja para mujer11K/yr
- women red jacket10K/yr
- red jacket for woman6K/yr
Top red jacket men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bindefon Denim Jackets for Men Trucker Jean Jacket Unlined Coats Spring Fall Outfits(Red L)
Bindefon$40.144.3★203 rev
Hanes Mens Full-Zip Eco-Smart Hoodie Deep Red Large
Hanes$11.174.6★88,186 rev
Luvamia Womens Classic Casual Long Sleeves Jacket - Basic Button Down Trucker Jacket Coat - True Red - Size Medium / 8-10
luvamia$41.064.5★6,804 rev
CHARTOU Mens Denim Jacket Casual Regular Fit Button Down Long Sleeve Jean Trucker Jacket (Large Red)
CHARTOU$35.764.3★530 rev
URBANFIND Mens Bomber Jackets Casual Lightweight Windbreaker Fashion Spring Fall Coats US L Red
URBANFIND$30.244.3★153 rev
Newest
by launch date
Wrangler Authentics Womens Stretch Denim Jacket Red Large
Wrangler Authentics$38.7123,529 rev
Yeokou Women Oversize Trench Coat Plaid Lining Lapel Button Down Casual Crop Jacket Outwear with Pockets(Red-M)
Yeokou$40.71266 rev
HOTOUCH Women Bomber Jacket Casual Zip Up Fashion Coats Long Sleeve Light Flight Jackets Red L
HOTOUCH$27.09158 rev
Asrlivp Mens Full Zip Hoodie Casual Long Sleeve Hooded Sweatshirt Fleece Drawstring Zip Up Jacket with Pockets(XL Red)
Asrlivp$25.45177 rev
Ahlaray Womens Red Blazer Business Casual Lightweight Suit Long Sleeve Slim Fit Work Office Jacket Large
Ahlaray$27.12924 rev
Trending
90-day click momentumHOTOUCH Women Bomber Jacket Casual Zip Up Fashion Coats Long Sleeve Light Flight Jackets Red L
HOTOUCH$27.094.5★
Yeokou Women Oversize Trench Coat Plaid Lining Lapel Button Down Casual Crop Jacket Outwear with Pockets(Red-M)
Yeokou$40.714.4★
PRETTYGARDEN 2026 Blazers for Women Business Casual Long Sleeve Lapel Open Front Suit Jacket Work Blazer with Pockets (Red Medium)
PRETTYGARDEN$40.314.2★
Wrangler Authentics Womens Stretch Denim Jacket Red Large
Wrangler Authentics$38.714.6★
MAGCOMSEN Mens Running Jacket Spring Athletic Light Jacket Baseball Jacket Zip Up Casual Coats Stand Collar Bomber Jacket Pockets
MAGCOMSEN$33.074.4★
What buyers say about red jacket men
What buyers praise and complain about, mined from review topics.What buyers love
“Fits good”
“The product is very good, good quality, and arrived on time”
“the color was bright”
“Very comfortable”
“its the softest material ever”
“Worth the price”
“Nice lightweight jacket find”
“Very soft material, good quality”
“Stylish& perfect fit”
“Kept me warm”
What buyers complain about
“Run very small”
“Quality was cheap”
“Color a little off”
“The material also felt a bit stiff”
“Thinner fabric”
“Terrible pockets Do not buy”
“Super thin”
“Zipper broke after a few uses”
“Smells Awful”
“I love this jacket, BUT, the wrinkles are so hard to remove”
Top return reasons
Common questions
- Is red jacket men profitable to sell on Amazon United States?
- The niche generates $48K/yr across 158 tracked products. 2 of 30 products launched in the last 360 days are still selling. 90-day search growth is -46.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the red jacket men niche?
- 89 brands and 150 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 22% of demand.
- What do buyers complain about in red jacket men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 9.8% — above our launch gate.
- When does demand for red jacket men peak?
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the red jacket men niche?
- Listings span $9.39–$128.28; the average listing price is $36.12 (sweet spot $15–$100). The average incumbent carries 5,490 reviews — the moat a new listing must climb.