red jacket
Skip itHigh returns (12.5%) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$36.51avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.23–$152.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$176K$176K/yr · 626K searches
Review moat
Bad5,374.97avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
Returns
Bad12.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, red jacket is a $176K/yr Amazon United States market (626K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
red jacket market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $146K–$183K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 81%
- Out of stock
- 1.5%
- Avg brand age
- 40 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
62 rising
Sellers
189
Top-5 brand share
36%
Top 20: 73%
Top-5 click share
22%
Top 20: 46%
Open market
59%
- Sampeel12%
- Miladusa8%
- Hanes6%
- utcoco6%
- Zeagoo5%
- PRETTYGARDEN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.5% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Top red jacket search terms
- red jacket297K/yr
- red bomber jacket women49K/yr
- burgundy jacket101K/yr
- red bomber jacket36K/yr
- red faux leather jacket24K/yr
- red motorcycle jacket12K/yr
- red jackets17K/yr
- red leather jacket cropped9K/yr
- womens red leather jacket14K/yr
- dark red jacket10K/yr
Top red jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
utcoco Womens Faux Leather Motorcycle Jacket Oversized Zip Up Winter Coat Outerwear 2025 Fall Fashion Clothes (Medium Red)
utcoco$40.474.3★157 rev
Sampeel Red Leather Jacket Women Faux Oversized Motorcycle Bomber Coats 2025 Fall Fashion Outfits Winter Clothes S
Sampeel$43.114.4★1,152 rev
Hanes Mens Full-Zip Eco-Smart Hoodie Deep Red Large
Hanes$11.174.6★88,186 rev
Miladusa Leather Blazer for Women Faux Motorcycle Plus Size Lapel Moto Biker Fall Winter Fashionable Coat Dark Red S
Miladusa$36.314.2★379 rev
HOTOUCH Women Bomber Jacket Casual Zip Up Fashion Coats Long Sleeve Light Flight Jackets Red L
HOTOUCH$27.094.5★158 rev
Newest
by launch date
Wrangler Authentics Womens Stretch Denim Jacket Red Large
Wrangler Authentics$38.7123,529 rev
HOTOUCH Women Bomber Jacket Casual Zip Up Fashion Coats Long Sleeve Light Flight Jackets Red L
HOTOUCH$27.09158 rev
APRROOT Red Leather Jacket Women Oversized Burgundy Faux Bomber Jackets Zip Up Motorcycle Coats Fall Fashion Outfits 2025 with Pocket Wine Red S
APRROOT$30.6257 rev
APRROOT Red Leather Jacket Women Oversized Burgundy Faux Bomber Jackets Zip Up Motorcycle Coats Fall Fashion Outfits 2025 with Pocket Wine Red L
APRROOT$32.3857 rev
AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Red M)
AVGO$24.80219 rev
Trending
90-day click momentumHOTOUCH Women Bomber Jacket Casual Zip Up Fashion Coats Long Sleeve Light Flight Jackets Red L
HOTOUCH$27.094.5★
Sampeel Leather Jacket Women Oversized Vintage Bomber Coats 2025 Fall Fashion Outfits Winter Clothes Bright Red M
Sampeel$46.034.4★
AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Red M)
AVGO$24.804.4★
Wrangler Authentics Womens Stretch Denim Jacket Red Large
Wrangler Authentics$38.714.6★
Luvamia Womens Classic Casual Long Sleeves Jacket - Basic Button Down Trucker Jacket Coat - True Red - Size Large / 12-14
luvamia$41.284.5★
What buyers say about red jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is accurate”
“Vibrant color”
“The product is very good, good quality, and arrived on time”
“It is the perfect soft material”
“Very comfortable”
“The inside is soft”
“Perfect lightweight jacket”
“Great for the price”
“which makes it easy to style in a lot of different ways”
“will keep you warm in cold weather”
What buyers complain about
“Tight in the arms”
“Very low quality”
“Color not for me”
“it had a strong smell”
“Material is not what I expected”
“One had a broken zipper”
“False ad”
“Its very thick”
“it was not long enough”
“Dirty user chlothing”
Top return reasons
Common questions
- Is red jacket profitable to sell on Amazon United States?
- The niche generates $176K/yr across 118 tracked products. 3 of 27 products launched in the last 360 days are still selling. 90-day search growth is -40.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the red jacket niche?
- 62 brands and 189 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in red jacket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 12.5% — above our launch gate.
- When does demand for red jacket peak?
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the red jacket niche?
- Listings span $6.23–$152.96; the average listing price is $36.51 (sweet spot $15–$100). The average incumbent carries 5,375 reviews — the moat a new listing must climb.