Red Jacket

Shoppers searched for this 626K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months

626K

Growth, 90 days vs prior 90

-40.5%

Conversion, latest week

0.8%

Market size, estimated

$176Ka year

Peak month

October4.6× the quietest month

Top search term

red jacket297K searches a year

Listings sell for $36.51 on average, from $6.23 to $152.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $36.51 that is $0 to $4K a year per listing.

Average price

$36.51inside the $15 to $100 sweet spot

Price range

$6.23–$152.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

12.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #97 within Coats, Jackets & Vests. It carries 5,375 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

98%

Out of stock, average day

1.5%

Average rank

#97in Coats, Jackets & Vests

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

5,375per listing

Listings tracked

118

27 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

27

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months