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Red Hoodie

Fail

Demand is soft, at -61.2% this quarter, so Red Hoodie is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$292K/yr1.3M searches / yr
90-day growth
-61.2%search demand this quarter
Competition
22%top-5 click share · 41 brands · 111 sellers

Flapen Score

Red Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Hoodie is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Red Hoodie 1.3M times last year and spent an estimated $292K. The top 5 brands take 52% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -61.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-61.2%
Conversion, latest week
0.9%
Market size, estimated
$292Ka year
Peak month
December6.4× the quietest month
Top search term
red hoodie475K searches a year

02 · Price

A sale here is worth $24.81.

Listings sell for $24.81 on average, from $9.31 to $57.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $24.81 that is $6K to $12K a year per listing.

Average price
$24.81inside the $15 to $100 sweet spot
Price range
$9.31–$57.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
9.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #158 within Fashion Hoodies & Sweatshirts. It carries 12,124 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
0.1%
Average rank
#158in Fashion Hoodies & Sweatshirts
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
12,124per listing
Listings tracked
101

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Red Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

111

Top-5 brand share

52%

Top 20: 89%

Top-5 click share

22%

Top 20: 50%

Open market

43%

  • Brand 118%
  • Brand 213%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Red Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Red Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red hoodie475K/yr
  • red sweatshirt282K/yr
  • red hoodie women171K/yr
  • red hoodie men120K/yr
  • dark red hoodie31K/yr
  • red hoodies32K/yr
  • womens red hoodie28K/yr
  • mens red hoodie37K/yr
  • red sweatshirt men28K/yr
  • red hoodies for women20K/yr

Reviews and returns

What reviews say buyers love and hate about Red Hoodie

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
9.9%of orders come back
“Too big”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Red Hoodie questions

Answered from the same tracked data.