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Red Heart Sunglasses

Fail

Demand is soft, at -30.0% this quarter, so Red Heart Sunglasses is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$99K/yr116K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
42%top-5 click share · 28 brands · 30 sellers

Flapen Score

Red Heart Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Heart Sunglasses is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Heart Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Red Heart Sunglasses 116K times last year and spent an estimated $99K. The top 5 brands take 50% of clicks. Demand peaks in Feb–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
10.2%
Market size, estimated
$99Ka year
Peak month
October6.6× the quietest month
Top search term
red heart sunglasses50K searches a year

02 · Price

A sale here is worth $8.38.

Listings sell for $8.38 on average, from $3.71 to $16.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $8.38 that is $2K to $4K a year per listing.

Average price
$8.38under the $15 to $100 sweet spot
Price range
$3.71–$16.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #3,947 within Sunglasses & Eyewear Accessories. It carries 665 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#3,947in Sunglasses & Eyewear Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
665per listing
Listings tracked
34

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Red Heart Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 rising

Sellers

30

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

42%

Top 20: 88%

Open market

44%

  • Brand 116%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Red Heart Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct · busiest ÷ quietest = 6.6×

Search terms

Top Red Heart Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red heart sunglasses50K/yr
  • red heart glasses46K/yr
  • red heart shaped sunglasses6K/yr
  • heart sunglasses red3K/yr
  • red heart sunglasses for women8K/yr
  • heart glasses red3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Heart Sunglasses

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
67%of negative reviews mention “Quality-Overall”
5.8%of orders come back
“Cheap”
A buyer, on “Quality-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Red Heart Sunglasses questions

Answered from the same tracked data.