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Red Heart Earrings

Fail

Demand is soft, at -86.1% this quarter, so Red Heart Earrings is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$36K/yr120K searches / yr
90-day growth
-86.1%search demand this quarter
Competition
53%top-5 click share · 20 brands · 24 sellers

Flapen Score

Red Heart Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Heart Earrings is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Heart Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Red Heart Earrings 120K times last year and spent an estimated $36K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -86.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-86.1%
Conversion, latest week
2.3%
Market size, estimated
$36Ka year
Peak month
February18.3× the quietest month
Top search term
red heart earrings85K searches a year

02 · Price

A sale here is worth $13.52.

Listings sell for $13.52 on average, from $3.88 to $77.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.52 that is $0 to $1K a year per listing.

Average price
$13.52under the $15 to $100 sweet spot
Price range
$3.88–$77.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #6,701 within Earrings. It carries 384 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#6,701in Earrings
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
384per listing
Listings tracked
23

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Red Heart Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

24

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

35%

  • Brand 133%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Red Heart Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 18.3×

Search terms

Top Red Heart Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red heart earrings85K/yr
  • red heart earrings for women27K/yr
  • heart earrings red7K/yr

Reviews and returns

What reviews say buyers love and hate about Red Heart Earrings

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
59%of negative reviews mention “Size-Overall”
5.0%of orders come back
“These are huge”
A buyer, on “Size-Overall”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Heart Earrings questions

Answered from the same tracked data.