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Red Headband

Fail

Prices span $5.80–$8.71, mostly outside the sweet spot, so Red Headband is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$217K/yr657K searches / yr
90-day growth
+25.9%search demand this quarter
Competition
82%top-5 click share · 10 brands · 12 sellers

Flapen Score

Red Headband against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Headband is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Headband market on Amazon at a glance

Shoppers on Amazon United States searched for Red Headband 657K times last year and spent an estimated $217K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months
657K
Growth, 90 days vs prior 90
+25.9%
Conversion, latest week
4.6%
Market size, estimated
$217Ka year
Peak month
October4.0× the quietest month
Top search term
red headband418K searches a year

02 · Price

A sale here is worth $7.17.

Listings sell for $7.17 on average, from $5.80 to $8.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $7.17 that is $7K to $9K a year per listing.

Average price
$7.17under the $15 to $100 sweet spot
Price range
$5.80–$8.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$7K–$9K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #308 within Sport Headbands. It carries 2,357 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#308in Sport Headbands
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,357per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Red Headband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

12

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

9%

  • Brand 138%
  • Brand 220%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 9%)

Demand

Red Headband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Red Headband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red headband418K/yr
  • red headband women78K/yr
  • red head band34K/yr
  • red hair band17K/yr
  • red headbands15K/yr
  • red headband girls19K/yr
  • womens red headband7K/yr
  • headband red8K/yr
  • red headbands for women8K/yr
  • red hairband6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Headband

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
15%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Red Headband questions

Answered from the same tracked data.