Red Head Scarf

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +82.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months

436K

Growth, 90 days vs prior 90

+82.4%

Conversion, latest week

5.0%

Market size, estimated

$213Ka year

Peak month

October2.7× the quietest month

Top search term

red head scarf109K searches a year

Listings sell for $9.84 on average, from $5.59 to $18.36. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $9.84 that is $2K to $5K a year per listing.

Average price

$9.84under the $15 to $100 sweet spot

Price range

$5.59–$18.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

5.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #324 within Scarves & Wraps. It carries 1,069 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#324in Scarves & Wraps

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,069per listing

Listings tracked

69

20 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

5Amazon's first-year sales bar

Average brand age

38 months