Is Red Head Scarf profitable to sell on Amazon United States?

Flapen scores Red Head Scarf 59 out of 100 on Amazon United States, a Maybe. Shoppers spend $213K a year across 69 tracked products. 5 of the 20 products launched in the last year cleared the first-year sales bar. Search demand grew +82.4% in the last 90 days.

How competitive is the Red Head Scarf niche on Amazon United States?

47 brands and 50 sellers compete in Red Head Scarf on Amazon United States. The top 5 Red Head Scarf products take 26% of clicks, and the top 5 brands take 32%.

What do buyers complain about in Red Head Scarf?

Red Head Scarf buyers on Amazon United States complain most about Color, Size-Overall, and Material Quality. An estimated 5.4% of orders come back, which is high.

When does demand for Red Head Scarf peak?

Search demand for Red Head Scarf on Amazon United States peaks in May–Jun–Jul–Oct–Nov, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Red Head Scarf niche?

Red Head Scarf sells for $9.84 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.59 to $18.36. The average product has 1,069 reviews, the count a new listing must catch up to.

Red Head Scarf

Maybe

The top 5 brands take only 32% of clicks. But an estimated 5.4% of orders come back, so Red Head Scarf is a Maybe.

Filters No Dominant Brand High Returns

Flapen Score: 59
59 / 100Top 7% of 16,930 Clothing, Shoes & Jewelry niches · +14 vs the category median of 45
Market size: $213K/yr436K searches / yr
90-day growth: +82.4%search demand this quarter
Competition: 26%top-5 click share · 47 brands · 50 sellers

Flapen Score

Red Head Scarf against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Head Scarf is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Red Head Scarf market on Amazon at a glance

Shoppers on Amazon United States searched for Red Head Scarf 436K times last year and spent an estimated $213K. The top 5 brands take 32% of clicks. Demand peaks in May–Jun–Jul–Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +82.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months: 436K
Growth, 90 days vs prior 90: +82.4%
Conversion, latest week: 5.0%
Market size, estimated: $213Ka year
Peak month: October2.7× the quietest month
Top search term: red head scarf109K searches a year

02 · Price

A sale here is worth $9.84.

Listings sell for $9.84 on average, from $5.59 to $18.36. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $9.84 that is $2K to $5K a year per listing.

Average price: $9.84under the $15 to $100 sweet spot
Price range: $5.59–$18.36
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 250–500
Revenue per listing a year: $2K–$5K
Returns: 5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #324 within Scarves & Wraps. It carries 1,069 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #324in Scarves & Wraps
Average rating: 4.54 starsAmazon United States average 4.42 stars
Average reviews: 1,069per listing
Listings tracked: 69

04 · Newcomers

5 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 20
Successful launches: 5Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Red Head Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

47 rising

Sellers

Top-5 brand share

32%

Top 20: 77%

Top-5 click share

26%

Top 20: 63%

Open market

63%

Brand 18%
Brand 27%
Brand 36%
Brand 46%
Brand 55%
Brand 65%

Demand

Red Head Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Red Head Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

red head scarf109K/yr +96.4%2.6% conv.
red silk scarf103K/yr +38.7%3.8% conv.
red scarf silk47K/yr +75.5%4.3% conv.
red hair scarf32K/yr +193.0%2.6% conv.
red silk bandana26K/yr +197.3%5.2% conv.
red satin scarf20K/yr +30.3%2.9% conv.
red head scarf for women10K/yr +96.8%2.4% conv.
head scarf red8K/yr +158.5%2.3% conv.
red silk scarf for women13K/yr -3.2%2.8% conv.
silk scarf red9K/yr +66.1%2.5% conv.

Reviews and returns

What reviews say buyers love and hate about Red Head Scarf

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”

29%of negative reviews mention “Color”

5.4%of orders come back

“Color is off”

A buyer, on “Color”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Red Head Scarf questions

Answered from the same tracked data.

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