red hat
Skip itA deep review moat (7,929 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$18.48avg listing price — sweet spot $15–$100
Price range
Great$8.03–$38.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$430K$430K/yr · 1.1M searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,929.22avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, red hat is a $430K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
red hat market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $554K–$739K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #224
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 2.4%
- Avg brand age
- 41 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
69
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
26%
- Amazon Essentials24%
- KBETHOS12%
- Gelante11%
- 4710%
- Falari9%
- New Era8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.0×
Top red hat search terms
- red hat407K/yr
- red baseball cap157K/yr
- red hats for women130K/yr
- red cap97K/yr
- red hats45K/yr
- red baseball hat38K/yr
- red hat for men34K/yr
- red fitted hat28K/yr
- red snapback hat26K/yr
- red la hat23K/yr
Top red hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Red One Size
Amazon Essentials$8.634.5★185 rev
KBETHOS Red Unisex-Adults Adjustable Plain Cap. Polo Style Low Profile Cotton Baseball Hat
KBETHOS$9.844.4★28,948 rev
New York Yankees 9TWENTY Red 920 Adjustable Cotton Hat Cap
New Era$33.944.7★708 rev
47 MLB New York Yankees Mens Brand Bullpen MVP Cap Red One-Size
47$29.214.7★834 rev
Gelante Adult Plain Baseball Cap Classic Adjustable Size for All Seasons. 20-001-Red-1PC
Gelante$8.934.5★1,155 rev
Newest
by launch date
Tommy Hilfiger Womens 6 Panel Soft Cap Primary RED One Size
Tommy Hilfiger$23.1134 rev
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Red One Size
Amazon Essentials$8.63185 rev
Amazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Red Medium-Large
Amazon Essentials$8.33122 rev
E BY ELIDAN Dad Hat Low Profile Cotton Baseball Cap Red
E BY ELIDAN$13.77163 rev
Beret Hats for Women Wool French Style - Spring Hat for Women Girls for Daily Travel & Elegant Outfits -Red Beret Cap
CKYPTFK$9.42240 rev
Trending
90-day click momentumTommy Hilfiger Womens 6 Panel Soft Cap Primary RED One Size
Tommy Hilfiger$23.114.7★
Amazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Red Medium-Large
Amazon Essentials$8.334.3★
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Red One Size
Amazon Essentials$8.634.5★
Baseball Cap Adjustable Size 100% Cotton Caps for Running Workouts & Outdoor Activities All Seasons (Red - 1pc)
ALADEAN$14.563.7★
47 New York Yankees Thorn Clean Up Dad Hat Baseball Cap - Black/Rose
47$38.914.7★
What buyers say about red hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fits good”
“Great colors”
“Excellent quality”
“Worth the money”
“It's made of substantial weight cotton and looks modern and minimal,”
“very comfortable”
“The material is smooth and soft”
“As advertised”
“Fits well and is adjustable”
“Excellent Retro Style Ballcap”
What buyers complain about
“Size up if you need to”
“For the price looks cheap”
“Adjustable strap failure”
“The hats are somewhat misshapen”
“its itchy”
“when I washed it the color dimed a little”
“It is flimsy”
“some hats aren't very breathable”
“make my head sweat”
“A little spendy”
Top return reasons
Common questions
- Is red hat profitable to sell on Amazon United States?
- The niche generates $430K/yr across 27 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +18.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the red hat niche?
- 16 brands and 69 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in red hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 4.9%.
- When does demand for red hat peak?
- Demand peaks in Oct–Nov; the busiest month runs 5.0× the quietest.
- What does it cost to enter the red hat niche?
- Listings span $8.03–$38.91; the average listing price is $18.48 (sweet spot $15–$100). The average incumbent carries 7,929 reviews — the moat a new listing must climb.