Red Hat

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $430K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+18.0%

Conversion, latest week

2.1%

Market size, estimated

$430Ka year

Peak month

October5.0× the quietest month

Top search term

red hat407K searches a year

Listings sell for $18.48 on average, from $8.03 to $38.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $18.48 that is $14K to $18K a year per listing.

Average price

$18.48inside the $15 to $100 sweet spot

Price range

$8.03–$38.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$14K–$18K

Returns

4.9%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #224 within Baseball Caps. It carries 7,929 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#224in Baseball Caps

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

7,929per listing

Listings tracked

27

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months