Red Handkerchief

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

+31.5%

Conversion, latest week

6.8%

Market size, estimated

$50Ka year

Peak month

October4.0× the quietest month

Top search term

red handkerchief57K searches a year

Listings sell for $8.42 on average, from $5.09 to $19.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.42 that is $842 to $2K a year per listing.

Average price

$8.42under the $15 to $100 sweet spot

Price range

$5.09–$19.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$842–$2K

Returns

5.8%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #425 within Accessories. It carries 4,976 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#425in Accessories

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

4,976per listing

Listings tracked

19

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months