Is red gown profitable to sell on Amazon United States?

The niche generates $45K/yr across 275 tracked products. 4 of 98 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (46/100).

How competitive is the red gown niche?

102 brands and 149 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in red gown?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 36.3% — above our launch gate.

When does demand for red gown peak?

Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the red gown niche?

Listings span $12.94–$139.89; the average listing price is $51.64 (sweet spot $15–$100). The average incumbent carries 1,322 reviews — the moat a new listing must climb.

red gown

Skip it

High returns (36.3%) — this niche doesn't clear our bar today.

Competition

Incredible10%

top-5 click share — an open shelf

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$51.64

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$12.94–$139.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,322

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$45K

$45K/yr · 620K searches

Growth

Bad-30.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad36.3%

return rate — above 5% kills the launch gate

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, red gown is a $45K/yr Amazon United States market (620K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

red gown market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $52K–$65K; units × avg price
Conversion rate: 0.1%
Avg BSR: #2,121
Page quality: 0%
Prime: 84%
Sponsored: 86%
Out of stock: 4.7%
Avg brand age: 27 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

102 falling

Sellers

149

Top-5 brand share

41%

Top 20: 69%

Top-5 click share

10%

Top 20: 25%

Open market

57%

Memoriesea19%
YMDUCH6%
Fooullaide5%
MUSHARE5%
LAGSHIAN5%
72styles4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.6% search growth over the last 90 days.

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top red gown search terms

red bridesmaid dress77K/yr -14.7%0.1% conv.
red gown102K/yr -39.9%0.2% conv.
red formal gowns and evening dresses24K/yr +120.7%0.1% conv.
red evening gown77K/yr -47.7%0.1% conv.
red gowns for women formal62K/yr -55.1%0.1% conv.
red evening gowns for women formal17K/yr -18.7%0.1% conv.
red gowns and evening dresses19K/yr -12.5%0.1% conv.
red and gold dress23K/yr -22.8%0.0% conv.
red formal gown25K/yr -32.8%0.1% conv.
red one shoulder dress15K/yr -18.5%0.0% conv.

All search terms

Top red gown products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bridesmaid Infinity Dress Wrap Elastic Off Shoulder Prom Party Convertible Maxi Long Dresses Red

72styles$50.244.4★17,855 rev

Women Sexy Off Shoulder Elegant V Neck Short Sleeve Wrap Formal Evening Gowns High Split Mermaid Party Cocktail Dress Red

Fooullaide$38.714.2★1,753 rev

Memoriesea Womens Elegant Square Neck Swing A Line Wedding Evening Party Midi Dress Red

Memoriesea$47.554.2★610 rev

Memoriesea Womens Sexy One Shoulder Satin High Split Cocktail Wedding Party Maxi Dress Red

Memoriesea$45.344.3★6,300 rev

Womens One Shoulder A Line Flowy Maxi Dress for Prom Evening Gown Graduation 2025 Red XL

Ekaliy$49.364.1★505 rev

Newest

by launch date

Memoriesea Womens Sexy One Shoulder Asymmetrical Pleated Formal Evening Gown Maxi Dress Red

Memoriesea$37.0132 rev

5mo ago

Memoriesea Womens Sexy One Shoulder Asymmetrical Pleated Formal Evening Gown Maxi Dress Red

Memoriesea$36.5032 rev

5mo ago

GOKATOSAU Womens Elegant Formal V Neck Mesh Cap Sleeve Bodycon Ruched Ruffle Hem Long Maxi Dress Red

GOKATOSAU$35.0536 rev

6mo ago

MUSHARE Womens Cocktail Dresses with Pockets Ruffled Sexy Split Party Long Formal Dress Red

MUSHARE$52.89283 rev

8mo ago

VOUIAO Womens Daily Plus Size Dresses A Line Chiffon Wedding Guest Bridesmaid Maxi Dress Prom Evening Party Cocktail Gown Wine red 1XL

VOUIAO$54.15327 rev

9mo ago

What buyers say about red gown

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall29%

“Fit like a glove”

Comfort-Overall10%

“Super comfortable”

Color9%

“Color is accurate”

Shape/Style8%

“Beautiful Dress”

Quality-Overall8%

“Very well made”

Material Quality5%

“The material was beautiful”

Stretchability/Expandability/Elasticity5%

“Good stretch”

Value For Money4%

“Cheap price”

Soft Feel2%

“It is very soft”

Advertised Vs Actual Product2%

“Just as advertised”

What buyers complain about

Size-Overall25%

“Runs long”

Material Quality8%

“Material waa horrible”

Quality-Overall4%

“Poor quality”

Advertised Vs Actual Product3%

“Looks nothing like the picture”

Product Condition3%

“Previously worn”

Thickness2%

“Thick”

Length2%

“too long on length for my liking”

Color2%

“color not for me”

Smell2%

“You smelled it when you opened the package”

Chest Fit2%

“The chest part was quite deep though”

Top return reasons

Size-Overall34%

Length12%

Chest Fit9%

Material Quality9%

Waist Fit7%

Color4%

Hip Fit4%

Shoulder Fit4%

Shape/Style3%