Is red flats for women size 9 profitable to sell on Amazon United States?

The niche generates $28K/yr across 204 tracked products. 11 of 74 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (47/100).

How competitive is the red flats for women size 9 niche?

98 brands and 135 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in red flats for women size 9?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 12.4% — above our launch gate.

When does demand for red flats for women size 9 peak?

Demand peaks in Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the red flats for women size 9 niche?

Listings span $11.30–$131.79; the average listing price is $35.41 (sweet spot $15–$100). The average incumbent carries 3,540 reviews — the moat a new listing must climb.

red flats for women size 9

Skip it

High returns (12.4%) — this niche doesn't clear our bar today.

Competition

Incredible11%

top-5 click share — an open shelf

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Avg price

Incredible$35.41

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$11.30–$131.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,540.49

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Market size

Bad$28K

$28K/yr · 346K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.4%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, red flats for women size 9 is a $28K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

red flats for women size 9 market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $35K–$44K; units × avg price
Conversion rate: 0.2%
Avg BSR: #238
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 2.8%
Avg brand age: 36 months
Avg seller age: 141 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

98 rising

Sellers

135

Top-5 brand share

33%

Top 20: 66%

Top-5 click share

11%

Top 20: 28%

Open market

64%

DREAM PAIRS11%
Coutgo7%
FW FRAN WILLOR5%
CUSHIONAIRE5%
Amazon Essentials4%
ATHMILE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.8×

Open Trend

Top red flats for women size 9 search terms

red ballet flats for women70K/yr +29.0%0.2% conv.
zapatos rojos de mujer elegantes37K/yr -5.6%0.0% conv.
red low heels for women36K/yr -15.8%0.1% conv.
red shoes for women low heel20K/yr +52.3%0.1% conv.
red low heels25K/yr -8.6%0.1% conv.
red leather shoes for women19K/yr -11.1%0.0% conv.
red flats women17K/yr +12.0%0.2% conv.
red walking shoes for women14K/yr +20.8%0.1% conv.
red womens tennis shoes15K/yr +7.2%0.2% conv.
red women sneakers13K/yr -1.1%0.0% conv.

All search terms

Top red flats for women size 9 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FW FRAN WILLOR Women Open Toe Low Chunky Short Red Heels Ankle Strap Block Heel Sandals Party Dress Wedding Pump Shoes

FW FRAN WILLOR$26.434.4★1,316 rev

ATHMILE Mary Jane Shoes Women Ballet Flats Shoes for Women Slip on Comfortable Dressy Adjustable Strap for Work Office Business Casual Dark Red

ATHMILE$27.124.2★361 rev

DREAM PAIRS Womens Flats Foldable Ballet Flats for Women Bowknot Round Toe Comfort Light Weight Slip-On Dress Shoes Red Size 8.5 SDFA2409W

DREAM PAIRS$24.564.6★5,049 rev

Obtaom Mary Jane Flat Shoes Round Toe Ballet Flats for Women Dressy Fabric Business Flats Comfortable Classic Strap Flats for Office(Red US9)

Obtaom$20.394.3★771 rev

CUSHIONAIRE Missy Mary Jane Ballet Flats for Women Breathable Lightweight Mesh Womens Flats with Adjustable Buckle and Cushioned Memory Foam RED/RED 8

CUSHIONAIRE$48.454.2★72 rev

Newest

by launch date

CUSHIONAIRE Siesta Modern Lattice Ballet Flats for Women Comfortable Slip On Pointed Toe Womens Jelly Shoes RED 9

CUSHIONAIRE$36.47344 rev

1mo ago

CUSHIONAIRE Missy Mary Jane Ballet Flats for Women Breathable Lightweight Mesh Womens Flats with Adjustable Buckle and Cushioned Memory Foam RED/RED 8

CUSHIONAIRE$48.4572 rev

2mo ago

CUSHIONAIRE Siesta Modern Lattice Ballet Flats for Women Comfortable Slip On Pointed Toe Womens Jelly Shoes MOCHA 10

CUSHIONAIRE$36.64344 rev

2mo ago

Coutgo Womens Low Chunky Heels Slingback Pumps Closed Pointed Toe V-Strap Slip On Wedding Party Dress Shoes Red Size 9

Coutgo$25.7672 rev

7mo ago

CELNEPHO Red Flats for Women Mary Jane Shoes Casual Ballet Knit Flats Square Toe with Ankle Strap Arch Support Slip On Dressy Comfortable Office Shoes

CELNEPHO$35.8220 rev

7mo ago

What buyers say about red flats for women size 9

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall33%

“Comfortable and cute”

Size-Overall16%

“These shoes fit well”

Color11%

“Beautiful color”

Quality-Overall5%

“they seem to be well-made”

Value For Money3%

“and affordable”

Shape/Style2%

“loved the style”

Weight Light2%

“One of the best things about these shoes is how lightweight they feel”

Cushion2%

“Well cushioned and comfortable,”

Feet Fit1%

“the shape of the toe box is excellent”

Ease Of Use1%

“easy to wear for long periods of time”

What buyers complain about

Size-Overall28%

“Run Large”

Comfort-Overall6%

“not the level of comfort I was hoping for”

Quality-Overall4%

“Poor Quality”

Color4%

“Color too bright”

Product Condition2%

“mine came used”

Cushion2%

“Not enough cushion”

Feet Fit2%

“Like disproportionally long I guess like clown shoes”

Pain Relief-Overall2%

“after some time it does start to cause some pain”

Width2%

“Runs wide”

Heel Support2%

“unfortunately heels”

Top return reasons

Size-Overall29%

Feet Fit27%

Length19%

Width7%

Color4%

Comfort-Overall3%

Advertised Vs Actual Product2%