red flannel shirt for men
Skip itHigh returns (10.9%) — this niche doesn't clear our bar today.
Price range
Great$14.12–$31.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.81avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad17,278.22avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 221K searches
Growth
Bad-30.9%90-day search growth — must beat 0% to launch
Returns
Bad10.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, red flannel shirt for men is a $46K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
red flannel shirt for men market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $59K–$79K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #850
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 5.0%
- Avg brand age
- 39 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
23
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
31%
- Alimens & Gentle29%
- Amazon Essentials12%
- MoFiz11%
- COOFANDY7%
- Legendary Whitetails5%
- JupiterSecret5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -30.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.9×
Top red flannel shirt for men search terms
- red flannel men58K/yr
- red plaid shirt men27K/yr
- red flannel shirt for men18K/yr
- mens red plaid shirt16K/yr
- red and black flannel men18K/yr
- mens red flannel shirt20K/yr
- red and black plaid shirt8K/yr
- black and red flannel8K/yr
- mens red flannel10K/yr
- black and red flannel mens shirt4K/yr
Top red flannel shirt for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alimens & Gentle Mens Button Down Regular Fit Long Sleeve Plaid Flannel Casual Shirts
Alimens & Gentle$18.314.6★63,441 rev
MoFiz Mens Long Sleeve Plaid Flannel Shirts Cotton Plaid Button Down Shirts for Men Soft Regular Fit Mens Casual Shirts with Pockets (Black Red 3X-Large)
MoFiz$29.934.4★78 rev
Alimens & Gentle Mens Button Down Regular Fit Long Sleeve Plaid Flannel Casual Shirts
Alimens & Gentle$18.424.6★63,441 rev
JupiterSecret Mens Flannel Plaid Shirts Long Sleeve Button Down Casual Shirt Regular Fit with Pockets (RedPlaid L)
JupiterSecret$15.084.4★191 rev
LucMatton Mens Gingham Short Sleeve Button Down Shirt Cotton Regular Fit Plaid Dress Shirts with Pocket Red Large
LucMatton$18.494.6★329 rev
Newest
by launch date
JEMITOP Mens Lightweight Slim Fit Short Sleeve Button Down Shirt Business Casual Plaid Dress Shirts with Pocket Red Gingham L
JEMITOP$19.8766 rev
COOFANDY Mens Red Plaid Shirt Short Sleeve Casual Dress Shirt Lightweight Button Down Tops Summer Fashion Shirt with Pocket
COOFANDY$16.95138 rev
MAGNIVIT Mens Flannel Shirts Plaid Button Down Shirt Jacket RedL
MAGNIVIT$31.86148 rev
GORGLITTER Mens Plaid Button Up Crop Top Shirt Gingham Short Sleeve Tee Shirts Red and White Large
GORGLITTER$24.765 rev
MoFiz Mens Long Sleeve Plaid Flannel Shirts Cotton Plaid Button Down Shirts for Men Soft Regular Fit Mens Casual Shirts with Pockets (Black Red 3X-Large)
MoFiz$29.9378 rev
Trending
90-day click momentumJEMITOP Mens Lightweight Slim Fit Short Sleeve Button Down Shirt Business Casual Plaid Dress Shirts with Pocket Red Gingham L
JEMITOP$19.874.2★
Legendary Whitetails Mens Plaid Flannel 100% Cotton Long Sleeve Shirt Brick Plaid Large
Legendary Whitetails$20.604.7★
GORGLITTER Mens Plaid Button Up Crop Top Shirt Gingham Short Sleeve Tee Shirts Red and White Large
GORGLITTER$24.763.4★
COOFANDY Mens Red Plaid Shirt Short Sleeve Casual Dress Shirt Lightweight Button Down Tops Summer Fashion Shirt with Pocket
COOFANDY$16.954.3★
MAGNIVIT Mens Flannel Shirts Plaid Button Down Shirt Jacket RedL
MAGNIVIT$31.864.7★
What buyers say about red flannel shirt for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fits Great”
“Its well-made, holds up nicely after washing, and looks good dressed up or down”
“is made of a very soft brushed cotton”
“The colors are great”
“Keep you warm while being stylish”
“Comfortable”
“soft and nice”
“it's pretty durable”
“Gift for older guy, 83, he loved it”
“Great until you wash it”
What buyers complain about
“it was too big”
“Nice shirt except the right sleeve is shorter than the left”
“pockets too small”
“the color is too bright”
“Fabric is not flannel”
“the arms shrunk after wash”
“When I purchased the plaid one in 2026 it was noticeably thinner fabric”
“Cheap”
“plaid print was printed on shirt”
“fabric is stretchy”
Top return reasons
Common questions
- Is red flannel shirt for men profitable to sell on Amazon United States?
- The niche generates $46K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the red flannel shirt for men niche?
- 20 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in red flannel shirt for men?
- Top complaints mined from reviews: Size-Overall, Sleeve Fit, Pockets/Compartments. The return rate is 10.9% — above our launch gate.
- When does demand for red flannel shirt for men peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 8.9× the quietest.
- What does it cost to enter the red flannel shirt for men niche?
- Listings span $14.12–$31.86; the average listing price is $19.81 (sweet spot $15–$100). The average incumbent carries 17,278 reviews — the moat a new listing must climb.