Red Flannel

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

+12.8%

Conversion, latest week

1.0%

Market size, estimated

$40Ka year

Peak month

December10.0× the quietest month

Top search term

red flannel72K searches a year

Listings sell for $18.87 on average, from $10.37 to $31.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.87 that is $0 to $2K a year per listing.

Average price

$18.87inside the $15 to $100 sweet spot

Price range

$10.37–$31.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.0%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #688 within Button-Down Shirts. It carries 11,281 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#688in Button-Down Shirts

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

11,281per listing

Listings tracked

43

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months