red fedora
Skip itHigh returns (11.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.92avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$6.79–$61.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,835.68avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 105K searches
Returns
Bad11.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, red fedora is a $46K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
red fedora market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $60K–$72K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 80%
- Out of stock
- 6.3%
- Avg brand age
- 51 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
42
Top-5 brand share
51%
Top 20: 88%
Top-5 click share
28%
Top 20: 61%
Open market
44%
- MivBuks15%
- FADACHY15%
- Ultrafun7%
- LUSENME7%
- Lanzom7%
- Gossifan5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.6×
Top red fedora search terms
- red fedora hats for women20K/yr
- red fedora39K/yr
- red fedora hats for men16K/yr
- red wide brim hat13K/yr
- red fedora hat16K/yr
Top red fedora products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Unisex Trilby Hats Classic Fedora Hats for Women Men Dress Hats Felt Short Brim Red Fedoras Hat Panama Hat with Band
MivBuks$24.344.2★131 rev
Mens Fedora Hats Classic Wide Brim Fedora Hat for Women Men Dress Hats Panama Hat with Band (US Alpha One Size Red)
MivBuks$26.344.5★184 rev
Ultrafun Fedora Hats for Men Women Short Brim Felt Winter Hat Panama Dress Fedora Hat (Feather-Red)
Ultrafun$25.654.4★362 rev
Lanzom Women Vintage Wide Brim Warm Wool Fedora Hat Belt Panama Hat Felt Jazz Hat (A-Red Medium)
Lanzom$26.784.4★3,086 rev
EOGIMI Short Brim Fedora Hats for Men & Women Felt Dress Panama Trilby Hats with Feathers Band Red
EOGIMI$25.494.3★148 rev
Newest
by launch date
Willheoy Wide Brim Fedora Hats for Women & Men Two Tone Felt Hat Gradient Dress Hat (US Numeric 7 7 1/4 Red 1#)
Willheoy$15.81104 rev
FADACHY Fedora Hats for Men & Women Wide Brim Felt Hat Trilby Panama Dress Hats Red Hat
FADACHY$35.44953 rev
FADACHY Fedora Hats for Men & Women Short Brim Felt Hat Trilby Fedora with Feather Panama Dress Hat Red Hats
FADACHY$34.65360 rev
Unisex Classic 1920s Fedora Hat Short Brim Panama Trilby Hat Summer Beach Cap for Men Women (US Alpha Large X-Large Red)
LUSENME$12.26181 rev
Giroir Fedora Hats for Men Women Short Brim Unisex Summer Beach Style 1920s Party Accessories (US Alpha Small Medium Wine Red)
Giroir$10.60504 rev
Trending
90-day click momentumWillheoy Wide Brim Fedora Hats for Women & Men Two Tone Felt Hat Gradient Dress Hat (US Numeric 7 7 1/4 Red 1#)
Willheoy$15.814.5★
FADACHY Fedora Hats for Men & Women Wide Brim Felt Hat Trilby Panama Dress Hats Red Hat
FADACHY$35.444.4★
FADACHY Fedora Hats for Men & Women Short Brim Felt Hat Trilby Fedora with Feather Panama Dress Hat Red Hats
FADACHY$34.654.6★
Unisex Classic 1920s Fedora Hat Short Brim Panama Trilby Hat Summer Beach Cap for Men Women (US Alpha Large X-Large Red)
LUSENME$12.264.0★
FADACHY Trendy Fedora Hat Wide Brim Wool Dress Felt Hat Red Bottom Two Tone Black 2 Colors
FADACHY$28.954.6★
What buyers say about red fedora
What buyers praise and complain about, mined from review topics.What buyers love
“Nice fit perfect match”
“The quality of the hats is fine”
“The colors are vibrant”
“Good deal”
“They hold their shape well”
“Gift”
“It's a great sturdy material”
“Exactly as described very very nice”
“comfortable”
“Sharp hat and made well”
What buyers complain about
“Extremely Large”
“Poor Quality”
“Came creased and wrinkled”
“The picture is very deceiving”
“Not true colors”
“Not a Flat Top”
“The material felt cheap”
“Forgot belt chain, tight fit”
“This hat was shapeless and thin”
“the strap around the hat doesn't stay on”
Top return reasons
Common questions
- Is red fedora profitable to sell on Amazon United States?
- The niche generates $46K/yr across 69 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the red fedora niche?
- 39 brands and 42 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in red fedora?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 11.5% — above our launch gate.
- When does demand for red fedora peak?
- Demand peaks in Oct–Nov; the busiest month runs 5.6× the quietest.
- What does it cost to enter the red fedora niche?
- Listings span $6.79–$61.72; the average listing price is $23.92 (sweet spot $15–$100). The average incumbent carries 1,836 reviews — the moat a new listing must climb.