Red Fedora

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

-22.5%

Conversion, latest week

1.8%

Market size, estimated

$46Ka year

Peak month

October5.6× the quietest month

Top search term

red fedora hats for women20K searches a year

Listings sell for $23.92 on average, from $6.79 to $61.72. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.92 that is $0 to $2K a year per listing.

Average price

$23.92inside the $15 to $100 sweet spot

Price range

$6.79–$61.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.5%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #156 within Fedoras. It carries 1,836 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

99%

Out of stock, average day

6.3%

Average rank

#156in Fedoras

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,836per listing

Listings tracked

69

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months