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Red Evening Bag

Fail

An estimated 14.1% of orders come back, so Red Evening Bag is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$54K/yr104K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
37%top-5 click share · 51 brands · 54 sellers

Flapen Score

Red Evening Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Evening Bag is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Evening Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Red Evening Bag 104K times last year and spent an estimated $54K. The top 5 brands take 44% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
2.2%
Market size, estimated
$54Ka year
Peak month
December2.5× the quietest month
Top search term
red evening bag37K searches a year

02 · Price

A sale here is worth $23.78.

Listings sell for $23.78 on average, from $9.18 to $41.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.78 that is $0 to $2K a year per listing.

Average price
$23.78inside the $15 to $100 sweet spot
Price range
$9.18–$41.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
14.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #597 within Clutches & Evening Bags. It carries 824 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#597in Clutches & Evening Bags
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
824per listing
Listings tracked
65

04 · Newcomers

1 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Red Evening Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

51 falling

Sellers

54

Top-5 brand share

44%

Top 20: 75%

Top-5 click share

37%

Top 20: 65%

Open market

52%

  • Brand 120%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Red Evening Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Red Evening Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red evening bag37K/yr
  • red rhinestone purse14K/yr
  • red evening purse19K/yr
  • red evening clutch8K/yr
  • red and silver purse7K/yr
  • red sequin purse8K/yr
  • red clutch purses for women formal5K/yr
  • red velvet purse7K/yr

Reviews and returns

What reviews say buyers love and hate about Red Evening Bag

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
14.1%of orders come back
“Too small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Red Evening Bag questions

Answered from the same tracked data.