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Red Costume

Maybe

Products sell for $25.25 on average, inside the sweet spot. But returns run at 9.0% of orders, so Red Costume is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$67K/yr262K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
33%top-5 click share · 41 brands · 93 sellers

Flapen Score

Red Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Costume is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Red Costume 262K times last year and spent an estimated $67K. The top 5 brands take 42% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
1.0%
Market size, estimated
$67Ka year
Peak month
October10.1× the quietest month
Top search term
red costume48K searches a year

02 · Price

A sale here is worth $25.25.

Listings sell for $25.25 on average, from $6.11 to $59.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.25 that is $3K to $6K a year per listing.

Average price
$25.25inside the $15 to $100 sweet spot
Price range
$6.11–$59.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #7,591 within Girls. It carries 608 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#7,591in Girls
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
608per listing
Listings tracked
54

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Red Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

93

Top-5 brand share

42%

Top 20: 84%

Top-5 click share

33%

Top 20: 75%

Open market

53%

  • Disguise14%
  • Aotekids8%
  • HIWIND7%
  • HHYTOKKI7%
  • ATHX6%
  • JACKETZ5%

Demand

Red Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 10.1×

Search terms

Top Red Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red costume48K/yr
  • red descendants costume28K/yr
  • red costumes8K/yr
  • descendants red costume23K/yr
  • rise of red costume19K/yr
  • red from descendants costume6K/yr
  • princess red costumes for girls14K/yr
  • princess red costume6K/yr
  • red halloween costume15K/yr
  • descendants red costumes for girls7K/yr

Reviews and returns

What reviews say buyers love and hate about Red Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.23

it pretty big on me

Too small

runs a bit on the smaller side

Quality-Overall12%+0.86

It does look cheap

Cheap looking

Waist Fit10%−0.13

It did not fit all the way around my waist

a smaller waist it is still a struggle to get on

Material Quality8%

Material was a bit thin

Thin8%+0.35

costume is thin material

Love

Size-Overall22%−0.23

Fit perfect

Fit true to size

fit as expected

Quality-Overall17%+0.86

This is a really nice quality costume

the socks are good quality as well

good quality

Color11%+0.90

Vibrant colors

I love the bright color

It looked cute and colorful and fit the vibe perfectly

Value For Money10%+0.82

Worth your money

Great value for the price

Very good price for this item

Advertised Vs Actual Product5%+0.26

It's exactly as pictured

it did exactly what I needed it to do

It was great for BBQs, fireworks, and holiday events

Return

9.0% Return rate 75% Fixable by listing

Size-Overall42%▇██▇█▇

it pretty big on me

Too small

runs a bit on the smaller side

Length12%▄▆█▅▅▅
Color7%▄█▆▆▄▄
Waist Fit7%▇▄▄▇▇█

It did not fit all the way around my waist

a smaller waist it is still a struggle to get on

Quality-Overall4%▇▄▅▆▆█

It does look cheap

Cheap looking

FAQ

Common Red Costume questions

Answered from the same tracked data.