red coat
Skip itHigh returns (14.1%) — this niche doesn't clear our bar today.
Brand share
Incredible23%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$35.15avg listing price — sweet spot $15–$100
Price range
Good$9.82–$128.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,338.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 533K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.5%90-day search growth — must beat 0% to launch
Returns
Bad14.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, red coat is a $84K/yr Amazon United States market (533K searches/yr). The top 5 brands hold 23% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
red coat market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $70K–$88K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #252
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 5.2%
- Avg brand age
- 39 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
92 falling
Sellers
119
Top-5 brand share
23%
Top 20: 55%
Top-5 click share
17%
Top 20: 37%
Open market
74%
- Argstar7%
- Members Only5%
- luvamia4%
- Ahlaray4%
- Cicy Bell4%
- Wrangler Authentics3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.5% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.7×
Top red coat search terms
- red jacket men94K/yr
- red jean jacket40K/yr
- red jackets for women trendy38K/yr
- red cropped jacket48K/yr
- red coat97K/yr
- womens red jacket34K/yr
- mens red jacket29K/yr
- red crop jacket16K/yr
- red jackets for women18K/yr
- red jacket for women20K/yr
Top red coat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Argstar Womens Denim Jean Jackets Button Up Long Sleeve Basic Trendy Stretch Trucker Jacket Red L
Argstar$39.214.3★521 rev
Luvamia Womens Classic Casual Long Sleeves Jacket - Basic Button Down Trucker Jacket Coat - True Red - Size Medium / 8-10
luvamia$41.064.5★6,804 rev
Members Only Mini Cropped Jacket Women Trendy Racer Jacket - Red L
Members Only$74.934.9★36 rev
Wrangler Authentics Womens Stretch Denim Jacket Red Large
Wrangler Authentics$38.714.6★23,529 rev
Bindefon Denim Jackets for Men Trucker Jean Jacket Unlined Coats Spring Fall Outfits(Red L)
Bindefon$40.144.3★203 rev
Newest
by launch dateWrangler Authentics Womens Stretch Denim Jacket Red Large
Wrangler Authentics$38.7123,529 rev
Ahlaray Blazers for Women Cropped Red Double-Breasted Short Blazer Versatile Jacket for Business Casual
Ahlaray$28.8341 rev
Yeokou Women Oversize Trench Coat Plaid Lining Lapel Button Down Casual Crop Jacket Outwear with Pockets(Red-M)
Yeokou$40.71266 rev
Allegra K Womens Cropped Denim Jacket Short Cap Sleeve Button Down Summer Casual Crop Jean Jacket Small Red
Allegra K$37.56104 rev
Allegra K Casual Denim Jacket for Womens Classic Stand Collar Long Sleeve Jean Jacket Medium Red
Allegra K$42.04299 rev
Trending
90-day click momentumAllegra K Womens Cropped Denim Jacket Short Cap Sleeve Button Down Summer Casual Crop Jean Jacket Small Red
Allegra K$37.564.6★
Yeokou Women Oversize Trench Coat Plaid Lining Lapel Button Down Casual Crop Jacket Outwear with Pockets(Red-M)
Yeokou$40.714.4★
Ahlaray Blazers for Women Cropped Red Double-Breasted Short Blazer Versatile Jacket for Business Casual
Ahlaray$28.834.3★
Wrangler Authentics Womens Stretch Denim Jacket Red Large
Wrangler Authentics$38.714.6★
Allegra K Casual Denim Jacket for Womens Classic Stand Collar Long Sleeve Jean Jacket Medium Red
Allegra K$42.044.3★
What buyers say about red coat
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“the color was bright”
“The product is very good, good quality, and arrived on time”
“Very comfortable”
“Very soft material, good quality”
“It's lightweight”
“It's so stylish”
“Excellent price”
“its the softest material ever”
“Comfy and warm”
What buyers complain about
“Runs HUGE”
“The color bleeds”
“Very low quality”
“it had a strong smell”
“The material also felt a bit stiff”
“One had a broken zipper”
“Sleeves too long”
“Tight in the arms”
“I love this jacket, BUT, the wrinkles are so hard to remove”
“False ad”
Top return reasons
Common questions
- Is red coat profitable to sell on Amazon United States?
- The niche generates $84K/yr across 152 tracked products. 3 of 39 products launched in the last 360 days are still selling. 90-day search growth is -45.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the red coat niche?
- 92 brands and 119 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 23% of demand.
- What do buyers complain about in red coat?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 14.1% — above our launch gate.
- When does demand for red coat peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 8.7× the quietest.
- What does it cost to enter the red coat niche?
- Listings span $9.82–$128.28; the average listing price is $35.15 (sweet spot $15–$100). The average incumbent carries 4,338 reviews — the moat a new listing must climb.