Red Coat

Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months

533K

Growth, 90 days vs prior 90

-45.5%

Conversion, latest week

0.4%

Market size, estimated

$84Ka year

Peak month

December8.7× the quietest month

Top search term

red jacket men94K searches a year

Listings sell for $35.15 on average, from $9.82 to $128.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $35.15 that is $0 to $4K a year per listing.

Average price

$35.15inside the $15 to $100 sweet spot

Price range

$9.82–$128.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

14.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #252 within Coats, Jackets & Vests. It carries 4,338 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

5.2%

Average rank

#252in Coats, Jackets & Vests

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

4,338per listing

Listings tracked

152

39 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

39

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months