Red Cloak

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

1.4%

Market size, estimated

$52Ka year

Peak month

October22.6× the quietest month

Top search term

red cloak123K searches a year

Listings sell for $21.99 on average, from $11.27 to $35.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.99 that is $0 to $2K a year per listing.

Average price

$21.99inside the $15 to $100 sweet spot

Price range

$11.27–$35.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #2,228 within Robes, Capes & Jackets. It carries 1,773 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

16.5%

Average rank

#2,228in Robes, Capes & Jackets

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,773per listing

Listings tracked

17

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months