red cloak
Skip itHigh returns (10.8%) — this niche doesn't clear our bar today.
Avg price
Great$21.99avg listing price — sweet spot $15–$100
Price range
Great$11.27–$35.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,772.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 170K searches
Returns
Bad10.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, red cloak is a $52K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 32/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
red cloak market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $66K–$88K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #2,228
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 16.5%
- Avg brand age
- 44 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
15
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
12%
- UQJE48%
- VZQI11%
- Regenboog11%
- KDAFJLKD8%
- LuckyMjmy6%
- Ferand5%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -12.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 22.6×
Top red cloak search terms
- red cloak123K/yr
- red cloak with hood32K/yr
- red hooded cloak14K/yr
Top red cloak products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UQJE Medieval Cloak with Hood Faux Velvet Cape for Renaissance Red
UQJE$23.084.4★152 rev
Renaissance Hooded Cloak Hobbit Halloween Medieval Costume Adult Cosplay Short Cape for Men and Women (Red Medium)
VZQI$17.144.6★95 rev
Womens Renaissance Medieval Hooded Cape Velvet Cloak Victorian Vintage Capelet Halloween Sorcerer Costume (Red)
KDAFJLKD$19.834.7★54 rev
Red Medieval Cloak with Hood Wizard Cloak Halloween Renaissance Hooded Cape for Man and Women
UQJE$24.624.5★52 rev
LuckyMjmy Renaissance Medieval Cloak Cape Lined with Satin (Large Wine red-Black)
LuckyMjmy$35.914.7★1,570 rev
Newest
by launch date
MyersCostume Medieval Hooded Cloak with Leaf Brooch Necklace 2 Pcs Adult Renaissance Viking Hooded Cloak (Red)
MyersCostume$19.8357 rev
Bskifnn Hooded Cloak Vampire Costume Witch Costume for Man and Women Witch Cloak for Halloween Cosplay Role Play 27.5Inch (Red 43.5Inch)
Bskifnn$11.2788 rev
lckellong Halloween Medieval Renaissance Cloak with Hood Long Adult Costume for Men and Women (Red)
lckellong$21.0257 rev
Womens Renaissance Medieval Hooded Cape Velvet Cloak Victorian Vintage Capelet Halloween Sorcerer Costume (Red)
KDAFJLKD$19.8354 rev
KDAFJLKD Womens Hooded Velvet Cloak Renaissance Medieval Buckle Cape Halloween Costume Cloak (Red)
KDAFJLKD$20.33116 rev
Trending
90-day click momentum
Regenboog Renaissance Hooded Cloak for Women Men Adult Medieval Cape with Hood Vintage Viking Cape Gothic Cloak Burgundy Robe with Hood 51inch/130cm
Regenboog$25.274.4★
Red Medieval Cloak with Hood Wizard Cloak Halloween Renaissance Hooded Cape for Man and Women
UQJE$24.624.5★
Womens Renaissance Medieval Hooded Cape Velvet Cloak Victorian Vintage Capelet Halloween Sorcerer Costume (Red)
KDAFJLKD$19.834.7★
LuckyMjmy Renaissance Medieval Cloak Cape Lined with Satin (Large Wine red-Black)
LuckyMjmy$35.914.7★
Bskifnn Hooded Cloak Vampire Costume Witch Costume for Man and Women Witch Cloak for Halloween Cosplay Role Play 27.5Inch (Red 43.5Inch)
Bskifnn$11.274.2★
What buyers say about red cloak
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“Very easy to circut”
“Well made and a perfect add to my renaissance costume”
“Great quality and color”
“It was the perfect length”
“The material feels durable”
“Great deal”
“Its very soft”
“It doesn't wrinkle badly when used over”
“easy to clean”
What buyers complain about
“This thing is huge”
“Clasp difficult to close”
“They dont even have that color as a choice”
“The clasp is difficult”
“The clasp is difficult”
“One of the things I was worried about was whether or not it would be long enough”
Top return reasons
Common questions
- Is red cloak profitable to sell on Amazon United States?
- The niche generates $52K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (32/100).
- How competitive is the red cloak niche?
- 11 brands and 15 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in red cloak?
- Top complaints mined from reviews: Size-Overall, Fastener Quality, Color. The return rate is 10.8% — above our launch gate.
- When does demand for red cloak peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 22.6× the quietest.
- What does it cost to enter the red cloak niche?
- Listings span $11.27–$35.91; the average listing price is $21.99 (sweet spot $15–$100). The average incumbent carries 1,773 reviews — the moat a new listing must climb.