Red Choker

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months

251K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

3.0%

Market size, estimated

$73Ka year

Peak month

October7.7× the quietest month

Top search term

red choker123K searches a year

Listings sell for $9.84 on average, from $3.94 to $36.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $9.84 that is $984 to $2K a year per listing.

Average price

$9.84under the $15 to $100 sweet spot

Price range

$3.94–$36.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$984–$2K

Returns

9.2%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #772 within Chokers. It carries 220 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#772in Chokers

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

220per listing

Listings tracked

31

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months