Red Chain

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months

25K

Growth, 90 days vs prior 90

+7.7%

Conversion, latest week

4.4%

Market size, estimated

$25Ka year

Peak month

October1.6× the quietest month

Top search term

red chain13K searches a year

Listings sell for $22.79 on average, from $6.48 to $170.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.79 that is $0 to $2K a year per listing.

Average price

$22.79inside the $15 to $100 sweet spot

Price range

$6.48–$170.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #21,450 within Jewelry. It carries 367 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#21,450in Jewelry

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

367per listing

Listings tracked

38

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months