red cashmere scarf
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.12avg listing price — sweet spot $15–$100
Price range
Incredible$15.49–$78.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,860.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Returns
Bad8.6%return rate — above 5% kills the launch gate
Market size
Bad$0$0/yr · 18K searches
Growth
Bad-86.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, red cashmere scarf is a $0/yr Amazon United States market (18K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 23/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
red cashmere scarf market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $18K–$27K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #207
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 15.8%
- Avg brand age
- 48 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
13
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
32%
- RIIQIICHY14%
- Plum Feathers14%
- JENNIE LIU12%
- FURTALK11%
- RYYOYY9%
- TYHOTULY9%
Demand
Weekly Amazon search volume, last 29 weeks — -86.7% search growth over the last 90 days.Top red cashmere scarf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RIIQIICHY Scarfs for Women Winter Red Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl
RIIQIICHY$16.524.7★13,756 rev
Plum Feathers Winter Scarf Shawl with Cashmere Feel - Rich Solid Colors Winter Scarves and Wraps 72 x 12 (Red)
Plum Feathers$16.074.5★3,092 rev
JENNIE LIU Womens 100% Pure Cashmere Scarf for Women (Red)
JENNIE LIU$78.224.5★224 rev
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$15.494.7★7,498 rev
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red
RYYOYY$59.784.6★365 rev
Newest
by launch date
TYHOTULY Chunky Scarf for Women Winter Oversized Thick Warm Tassel Scarves Cold Weather Large Blanket Soft Warm Shawl Wraps (Dark Red)
TYHOTULY$16.6848 rev
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red
RYYOYY$59.78365 rev
Villand Pure 100% Cashmere Scarf with Fringed Edges Ultra Soft Large Cashmere Shawl Wrap for Women and Men (Red)
Villand$50.24423 rev
Wool Scarf Women-Winter Warm Thick Woolen Formal Evening Pashmina Shawl Wrap for Ladies Christmas Gifts(Red)
vimate$17.67584 rev
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$15.497,498 rev
Trending
90-day click momentumRYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red
RYYOYY$59.784.6★
RIIQIICHY Scarfs for Women Winter Red Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl
RIIQIICHY$16.524.7★
Plum Feathers Winter Scarf Shawl with Cashmere Feel - Rich Solid Colors Winter Scarves and Wraps 72 x 12 (Red)
Plum Feathers$16.074.5★
Calvin Klein CK Logo 2 in 1 Pashmina Wrap Scarf Rouge One Size
Calvin Klein$24.184.6★
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$15.494.7★
What buyers say about red cashmere scarf
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Beautiful color”
“So soft”
“Appropriate size for a lady”
“It is Warm and Comfortable”
“No too bulky”
“Exactly as advertised”
“It' looks elegant”
“So soft great quality material”
“beautiful and comfortable”
What buyers complain about
“A little large”
“Blue red, not orange red”
“It gets really cold in those rooms”
Top return reasons
Common questions
- Is red cashmere scarf profitable to sell on Amazon United States?
- The niche generates $0/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -86.7%. Flapen's verdict: Skip it (23/100).
- How competitive is the red cashmere scarf niche?
- 10 brands and 13 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in red cashmere scarf?
- Top complaints mined from reviews: Size-Overall, Color, Warmth. The return rate is 8.6% — above our launch gate.
- What does it cost to enter the red cashmere scarf niche?
- Listings span $15.49–$78.22; the average listing price is $36.12 (sweet spot $15–$100). The average incumbent carries 2,861 reviews — the moat a new listing must climb.