Red Cardigan

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -55.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $435K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-55.0%

Conversion, latest week

1.2%

Market size, estimated

$435Ka year

Top search term

red cardigan657K searches a year

Listings sell for $22.30 on average, from $9.56 to $35.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $22.30 that is $2K to $6K a year per listing.

Average price

$22.30inside the $15 to $100 sweet spot

Price range

$9.56–$35.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

13.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #141 within Sweaters. It carries 5,938 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#141in Sweaters

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

5,938per listing

Listings tracked

69

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months