Is red cardigan profitable to sell on Amazon United States?

The niche generates $435K/yr across 69 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -55.0%. Flapen's verdict: Skip it (46/100).

How competitive is the red cardigan niche?

32 brands and 39 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in red cardigan?

Top complaints mined from reviews: Size-Overall, Pilling/Linting, Color. The return rate is 13.5% — above our launch gate.

What does it cost to enter the red cardigan niche?

Listings span $9.56–$35.28; the average listing price is $22.30 (sweet spot $15–$100). The average incumbent carries 5,938 reviews — the moat a new listing must climb.

red cardigan

Skip it

Soft demand (-55.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$22.30

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Price range

Great$9.56–$35.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$435K

$435K/yr · 1.6M searches

Review moat

Bad5,938.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-55.0%

90-day search growth — must beat 0% to launch

Returns

Bad13.5%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, red cardigan is a $435K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

red cardigan market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $335K–$446K; units × avg price
Conversion rate: 1.2%
Avg BSR: #141
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 4.8%
Avg brand age: 34 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

30%

Top 20: 62%

Open market

34%

Amazon Essentials27%
GRACE KARIN12%
a.Jesdani9%
Balimtoy7%
LETDIOSTO7%
Trendy Queen4%

Demand

Weekly Amazon search volume, last 27 weeks — -55.0% search growth over the last 90 days.

Open Trend

Top red cardigan search terms

red cardigan657K/yr -48.9%0.9% conv.
red cardigan for women482K/yr -56.5%1.0% conv.
womens red cardigan49K/yr -49.5%0.9% conv.
red sweater cardigan29K/yr -4.4%0.7% conv.
red cardigan sweater46K/yr -54.8%0.8% conv.
red cardigan sweaters for women43K/yr -71.9%0.7% conv.
womens red cardigan sweater31K/yr -48.8%0.7% conv.
red cardigan women24K/yr -55.3%0.7% conv.
dark red sweater40K/yr -77.7%0.1% conv.
red knit sweater29K/yr -65.0%0.1% conv.

All search terms

Top red cardigan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

a.Jesdani Cardigan Long Sleeve Button Down Crew Neck Soft Red Cardigns Women Sweaters Red M

a.Jesdani$16.804.4★9,177 rev

GRACE KARIN Womens Cardigans Red Cardigan Open Front Casual Knit Classic Sweaters Cardigan(L Red)

GRACE KARIN$18.704.4★12,822 rev

Balimtoy Women Y2K Button Down Crop Sweater Cardigans Cute Long Sleeve Crew Neck Coquette Cardigan Tops Streetwear Red M

Balimtoy$29.294.4★227 rev

Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Red Medium

Amazon Essentials$15.064.4★19,543 rev

Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Red 4X

Amazon Essentials$15.764.4★19,543 rev

Newest

by launch date

Kistore Cropped Cardigan Sweaters for Women Crew Neck Long Sleeve Button Up Lightweight Cozy Knit Trendy Sweaters Red Small

Kistore$20.3686 rev

7mo ago

IWD Womens Cardigan Sweaters Crew Neck Long Sleeve Lightweight Button Down Sweater 2026 Spring Trendy Knit Tops (Red Medium)

IWD$18.23352 rev

11mo ago

Casuashion Womens Cropped Cardigan Sweaters Crew Neck Button Down Open Front Knit Bolero Shrugs Red

Casuashion$28.07593 rev

11mo ago

LETDIOSTO Cropped Cardigan Bolero Shrug for Women Button Down Long Sleeve Knit Sweater for Dresses for Jeans Red S

LETDIOSTO$24.861,003 rev

1y ago

LETDIOSTO Cropped Cardigan Bolero Shrug for Women Button Down Long Sleeve Knit Sweater for Dresses for Jeans Red M

LETDIOSTO$24.891,003 rev

1y ago

What buyers say about red cardigan

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“Color is as described”

Size-Overall17%

“Fit well”

Quality-Overall14%

“Very well made”

Soft Feel11%

“The material is soft”

Material Quality4%

“warm material”

Comfort-Overall4%

“Nice and comfortable”

Weight Light3%

“Perfect weight for summer”

Warmth3%

“Nice and warm”

Advertised Vs Actual Product3%

“As good as promised”

Shape/Style2%

“Its comfortable n stylish”

What buyers complain about

Size-Overall22%

“Too small”

Pilling/Linting7%

“Heavy Pilling”

Color6%

“Not burgundy like in the photo its bright red”

Thickness5%

“probably not as deep as what the picture shows”

Quality-Overall5%

“Cheap”

Shrinkage Resistance3%

“But it ended up shrinking”

Pockets/Compartments2%

“no pockets”

Wrinkles2%

“It also wrinkles easily”

Gap/Hole2%

“I already have a pretty big hole by my armpit area”

Stitch/Finish/Polish1%

“Cheap and terrible sewing”

Top return reasons

Size-Overall49%

Color10%

Length6%

Material Quality5%

Sleeve Fit4%

Chest Fit4%

Shoulder Fit2%

Advertised Vs Actual Product2%

Waist Fit2%

Thin2%

Common questions

Is red cardigan profitable to sell on Amazon United States?: The niche generates $435K/yr across 69 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -55.0%. Flapen's verdict: Skip it (46/100).
How competitive is the red cardigan niche?: 32 brands and 39 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in red cardigan?: Top complaints mined from reviews: Size-Overall, Pilling/Linting, Color. The return rate is 13.5% — above our launch gate.
What does it cost to enter the red cardigan niche?: Listings span $9.56–$35.28; the average listing price is $22.30 (sweet spot $15–$100). The average incumbent carries 5,938 reviews — the moat a new listing must climb.