Red Cape Kids

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

2.0%

Market size, estimated

$32Ka year

Peak month

October17.2× the quietest month

Top search term

red cape kids23K searches a year

Listings sell for $15.39 on average, from $5.82 to $42.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.39 that is $0 to $2K a year per listing.

Average price

$15.39inside the $15 to $100 sweet spot

Price range

$5.82–$42.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.2%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #805 within Baby. It carries 861 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

82%

Out of stock, average day

8.3%

Average rank

#805in Baby

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

861per listing

Listings tracked

28

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months