Red Cape

Shoppers searched for this 604K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $336K a year.

Searches, last 12 months

604K

Growth, 90 days vs prior 90

+12.2%

Conversion, latest week

3.5%

Market size, estimated

$336Ka year

Peak month

October51.9× the quietest month

Top search term

red cape418K searches a year

Listings sell for $15.87 on average, from $8.03 to $43.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $15.87 that is $4K to $8K a year per listing.

Average price

$15.87inside the $15 to $100 sweet spot

Price range

$8.03–$43.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

6.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #193 within Robes, Capes & Jackets. It carries 419 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

11.3%

Average rank

#193in Robes, Capes & Jackets

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

419per listing

Listings tracked

28

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months