red cape
Worth a lookShows a thin review moat (419 avg reviews), but high returns (6.7%) keeps it on the watch list.
Review moat
Great418.71avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.03–$43.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good$336K$336K/yr · 604K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Returns
Bad6.7%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, red cape is a $336K/yr Amazon United States market (604K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
red cape market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $238K–$317K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #193
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 11.3%
- Avg brand age
- 41 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
33
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
24%
- Dajiahao26%
- UQJE16%
- Maklulu15%
- Bosvin10%
- Leyndo6%
- CHICGAL4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 51.9×
Top red cape search terms
- red cape418K/yr
- red cape for women48K/yr
- red cape men12K/yr
- red superhero cape8K/yr
- red capes6K/yr
- dark red cape10K/yr
- short red cape17K/yr
- capa roja16K/yr
- long red cape5K/yr
- cape red7K/yr
Top red cape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dajiahao Adult Superhero Cape and Mask for Man and Woman - Halloween Vampire Cape Super hero Party Capes Superhero Costume(red-120cm)
Dajiahao$8.974.2★62 rev
UQJE Medieval Cloak with Hood Faux Velvet Cape for Renaissance Red
UQJE$23.024.4★151 rev
Adult Superhero Capes and Masks - Halloween Vampire Cape Superhero Party Capes Superhero Costume(Red)
Maklulu$8.984.4★503 rev
Adult Superhero Cape & Mask Set - Double-Sided Black & Red Super Hero Capes and Masks for Men Women Dress-Up Parties
Bosvin$9.864.3★588 rev
Leyndo 16 Sets Heroic Party Capes Masks for Adults Women Men Party Capes for Team Spirit Building Group Costume (Red)
Leyndo$36.664.3★29 rev
Newest
by launch date
TNNO Chiffon Shawl Sheer Long Wraps Bridal Capelet for Evening Dresses Cover Up Formal Wedding Mesh Poncho Elegant Cape Wine Red
TNNO$17.689 rev
Womens Renaissance Medieval Hooded Cape Velvet Cloak Victorian Vintage Capelet Halloween Sorcerer Costume (Red)
KDAFJLKD$19.8453 rev
HAPNBCELE Mens Roman Warrior Soldier Cape Spartan Gladiator Costume with Bracers Halloween Medieval LARP Renaissance Fair (Red 118cm/46.45)
HAPNBCELE$23.071 rev
UQJE Medieval Cloak with Hood Faux Velvet Cape for Renaissance Red
UQJE$23.02151 rev
Red Medieval Cloak with Hood Wizard Cloak Halloween Renaissance Hooded Cape for Man and Women
UQJE$24.5651 rev
Trending
90-day click momentumTNNO Chiffon Shawl Sheer Long Wraps Bridal Capelet for Evening Dresses Cover Up Formal Wedding Mesh Poncho Elegant Cape Wine Red
TNNO$17.684.6★
HAPNBCELE Mens Roman Warrior Soldier Cape Spartan Gladiator Costume with Bracers Halloween Medieval LARP Renaissance Fair (Red 118cm/46.45)
HAPNBCELE$23.075.0★
Dajiahao Adult Superhero Cape and Mask for Man and Woman - Halloween Vampire Cape Super hero Party Capes Superhero Costume(red-120cm)
Dajiahao$8.974.2★
Renaissance Hooded Cloak Hobbit Halloween Medieval Costume Adult Cosplay Short Cape for Men and Women (Red Medium)
VZQI$17.164.6★
Red Medieval Cloak with Hood Wizard Cloak Halloween Renaissance Hooded Cape for Man and Women
UQJE$24.564.5★
What buyers say about red cape
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“The color was perfect”
“Use responsibly”
“Very comfortable”
“Its a smooth material”
“Easy fit”
“Great investment”
“It doesn't wrinkle badly when used over”
“We were even able to monogram it”
“was exactly what we needed to complete our cosplay”
What buyers complain about
“Cheap material”
“Cheap”
“It was really long”
“Cheap and uncomfortable”
“Clasp difficult to close”
“It was really long”
“Not practical if you plan to dance”
“The clasp is difficult”
“The clasp is difficult”
“otherwise not worth it”
Top return reasons
Common questions
- Is red cape profitable to sell on Amazon United States?
- The niche generates $336K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the red cape niche?
- 20 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in red cape?
- Top complaints mined from reviews: Material Quality, Quality-Overall, Size-Overall. The return rate is 6.7% — above our launch gate.
- When does demand for red cape peak?
- Demand peaks in Oct–Nov; the busiest month runs 51.9× the quietest.
- What does it cost to enter the red cape niche?
- Listings span $8.03–$43.89; the average listing price is $15.87 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.