Red Bucket Hat

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +94.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

+94.7%

Conversion, latest week

5.2%

Market size, estimated

$125Ka year

Peak month

October16.1× the quietest month

Top search term

red bucket hat170K searches a year

Listings sell for $11.67 on average, from $7.52 to $17.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.67 that is $1K to $3K a year per listing.

Average price

$11.67under the $15 to $100 sweet spot

Price range

$7.52–$17.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

8.0%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #45 within Sun Hats. It carries 4,922 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#45in Sun Hats

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

4,922per listing

Listings tracked

22

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months