Is red brooch profitable to sell on Amazon United States?

The niche generates $36K/yr across 78 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (46/100).

How competitive is the red brooch niche?

52 brands and 54 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in red brooch?

Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 6.0% — above our launch gate.

What does it cost to enter the red brooch niche?

Listings span $4.42–$35.29; the average listing price is $8.35 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.

red brooch

Skip it

A small market ($36K/yr) — this niche doesn't clear our bar today.

Review moat

Great128.23

avg incumbent reviews — the moat a new listing must climb

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Price range

Good$4.42–$35.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.35

avg listing price — sweet spot $15–$100

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Market size

Bad$36K

$36K/yr · 127K searches

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, red brooch is a $36K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 45% of demand. Verdict: Skip it — 46/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

red brooch market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $42K–$50K; units × avg price
Conversion rate: 3.4%
Avg BSR: #5,382
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 2.8%
Avg brand age: 29 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

52 falling

Sellers

Top-5 brand share

45%

Top 20: 80%

Top-5 click share

28%

Top 20: 58%

Open market

49%

Merdia13%
NewZenro11%
TengRiah7%
Dtja7%
KIFEDSLJ7%
YQQYG6%

Demand

Weekly Amazon search volume, last 31 weeks — -10.7% search growth over the last 90 days.

Open Trend

Top red brooch search terms

red brooch49K/yr -8.5%2.2% conv.
red brooches for women29K/yr -16.8%2.7% conv.
red flower pin11K/yr -13.0%3.5% conv.
red flower brooch12K/yr +0.0%2.5% conv.
red brooch pin12K/yr -19.0%1.7% conv.
red pin10K/yr -8.2%1.1% conv.
red flower pin for women dress5K/yr -1.9%2.9% conv.

All search terms

Top red brooch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rose Flower Brooch Elegant Red Rhinestone Crystal Rose Lapel Pin Dress Accessories Jewelry-red B

KIFEDSLJ$5.394.3★44 rev

YQQYG Heart Brooch Red Brooch Rhinestone Vintage Elegant Valentine Pins and Brooches for Dress Hat Bag Suit Tie Brooches Accessories Decoration

YQQYG$6.844.8★36 rev

6.3 Inches Red Rose Hair Clip Large Flower Brooches for Women | Elegant Red Flower Rose Brooch Pins for Women Fashion | Charming Floral Lapel Pins & Flowers Brooch Pin Must Have in Dress Accessories

Merdia$7.194.5★292 rev

4.3 Inches Red Rose Hair Clip Large Flower Brooches for Women Elegant Red Flower Rose Brooch Pin for Women Dress Hair Flowers Pin up Headpieces For Woman Fashion Banquet Dress Suit Cloth Accessories

Merdia$7.344.6★643 rev

Rhinestone Rose Flower Brooch Lapel Pins for Women Her Fashion Crystal Camellia Flower Brooches Pin for Dress Accessories Jewelry Boutonniere Corsage Wedding Party Birthday Gift 70mm(Red)

NewZenro$8.624.4★185 rev

Newest

by launch date

Red Brooch for Women Vintage Rhinestone Large Statement Brooch Pin Bride Jewelry for Wedding Day

KummerSaprk$8.675 rev

7mo ago

Red Brooches for Women Elegant Red Rhinestone Brooch Sparkling Heart Brooch for Wedding Party Ceremony Valentines Day

Tweruna$5.438 rev

7mo ago

Red Flower Brooches for Women Vintage Rhinestone Rose Floral Brooch Pin

Quivox$9.7410 rev

12mo ago

KGCGJVB Rose Brooch Pin Red Floral Brooches and Pins for Women Dress Lapel Flower Broach Jewelry Red Cubic Zirconia Accessories Elegant Womens Suit Party Wedding Banquet Ceremony

KGCGJVB$4.9213 rev

1y ago

18cm/7in Dainty Spiky Fabric Flower Brooch Pin for Women Elegant Crystal Colorful Pom-Pom Fluffy Floral Peony Brooches Lapel Hair Pins Trendy Party Dress Accessories Jewelry (Red)

Dtja$7.7840 rev

1y ago

What buyers say about red brooch

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Great quality and vibrant color”

Color21%

“Beautiful color”

Size-Overall14%

“Just the right size”

Advertised Vs Actual Product6%

“Just as advertised”

Value For Money6%

“Its worth it”

Design-Overall6%

“Exquisite design”

Shape/Style3%

“Overall, this is a stylish, well made accessory and an excellent value”

Add-Ons/Attachments2%

“Beautiful accessories”

Gifting Purpose2%

“Perfect Gift”

Embellishment/Embroidery Quality2%

“Beautiful flower”

What buyers complain about

Size-Overall29%

“Larger than I expected”

Smell16%

“it smelled like fish”

Durability9%

“Broke before I could use it”

Color8%

“but no black like shown”

Quality-Overall5%

“Poorly made”

Value For Money4%

“looks more expensive than it does in the photo”

Fastener Quality4%

“The back pin broke while i was trying w pin it to a button down shirt”

Weight Heavy3%

“They are too heavy to wear on a blouse or any thin garment”

Defective Material/Parts2%

“Item was broken when I received it”

Advertised Vs Actual Product1%

“Doesnt look like the picture”

Top return reasons

Size-Overall49%

Color10%

Smell9%

Advertised Vs Actual Product6%

Quality-Overall6%

Defective Material/Parts3%

Material Quality2%

Wrong Dimensions2%

Value For Money2%

Suitability Long Hair1%

Common questions

Is red brooch profitable to sell on Amazon United States?: The niche generates $36K/yr across 78 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (46/100).
How competitive is the red brooch niche?: 52 brands and 54 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in red brooch?: Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 6.0% — above our launch gate.
What does it cost to enter the red brooch niche?: Listings span $4.42–$35.29; the average listing price is $8.35 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.