Red Brooch
FailShoppers spend an estimated $36K a year here, so Red Brooch is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $36K/yr127K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 28%top-5 click share · 52 brands · 54 sellers
Flapen Score
Red Brooch against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Brooch is stronger. Inside it, weaker.
Market
The Red Brooch market on Amazon at a glance
Shoppers on Amazon United States searched for Red Brooch 127K times last year and spent an estimated $36K. The top 5 brands take 45% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $36Ka year
- Top search term
- red brooch49K searches a year
02 · Price
A sale here is worth $8.35.
Listings sell for $8.35 on average, from $4.42 to $35.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $8.35 that is $0 to $835 a year per listing.
- Average price
- $8.35under the $15 to $100 sweet spot
- Price range
- $4.42–$35.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$835
- Returns
- 6.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #5,382 within Brooches & Pins. It carries 128 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #5,382in Brooches & Pins
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 128per listing
- Listings tracked
- 78
04 · Newcomers
0 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Red Brooch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
52 falling
Sellers
54
Top-5 brand share
45%
Top 20: 80%
Top-5 click share
28%
Top 20: 58%
Open market
49%
- Brand 113%
- Brand 211%
- Brand 37%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Red Brooch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 8 of 12 months tracked
Search terms
Top Red Brooch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red brooch49K/yr
- red brooches for women29K/yr
- red flower pin11K/yr
- red flower brooch12K/yr
- red brooch pin12K/yr
- red pin10K/yr
- red flower pin for women dress5K/yr
Reviews and returns
What reviews say buyers love and hate about Red Brooch
We read the reviews and the return reasons for every product selling here.
“Larger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Brooch questions
Answered from the same tracked data.









