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Red Bracelet

Maybe

The top 5 brands take only 46% of clicks. But demand is soft, at -1.1% this quarter, so Red Bracelet is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$396K/yr1.2M searches / yr
90-day growth
-1.1%search demand this quarter
Competition
42%top-5 click share · 34 brands · 71 sellers

Flapen Score

Red Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Bracelet is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Red Bracelet 1.2M times last year and spent an estimated $396K. The top 5 brands take 46% of clicks. Demand peaks in Feb. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
3.3%
Market size, estimated
$396Ka year
Peak month
February1.4× the quietest month
Top search term
red bracelet304K searches a year

02 · Price

A sale here is worth $9.84.

Listings sell for $9.84 on average, from $4.91 to $32.45. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $9.84 that is $2K to $5K a year per listing.

Average price
$9.84under the $15 to $100 sweet spot
Price range
$4.91–$32.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #928 within Bracelets. It carries 981 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#928in Bracelets
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
981per listing
Listings tracked
42

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Red Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

34 falling

Sellers

71

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

42%

Top 20: 78%

Open market

50%

  • Brand 116%
  • Brand 214%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Red Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.4×

Search terms

Top Red Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red bracelet304K/yr
  • red string bracelet219K/yr
  • red bracelets for women156K/yr
  • pulsera roja de protection mujer85K/yr
  • pulseras rojas de proteccion para mujer85K/yr
  • red bracelets44K/yr
  • red beaded bracelet34K/yr
  • pulsera roja31K/yr
  • red bracelet for men37K/yr
  • red bracelet for protection43K/yr

Reviews and returns

What reviews say buyers love and hate about Red Bracelet

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Durability”
1.8%of orders come back
“Broke after a week”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Red Bracelet questions

Answered from the same tracked data.