Red Bob Wig

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

5.5%

Market size, estimated

$182Ka year

Peak month

October7.3× the quietest month

Top search term

red bob wig76K searches a year

Listings sell for $25.66 on average, from $8.11 to $66.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $25.66 that is $3K to $6K a year per listing.

Average price

$25.66inside the $15 to $100 sweet spot

Price range

$8.11–$66.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

9.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,039 within Wigs. It carries 537 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#1,039in Wigs

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

537per listing

Listings tracked

40

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months