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Red Boa

Fail

The top 5 products take 92% of clicks, so Red Boa is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$81K/yr100K searches / yr
90-day growth
-31.7%search demand this quarter
Competition
92%top-5 click share · 6 brands · 8 sellers

Flapen Score

Red Boa against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Boa is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Boa market on Amazon at a glance

Shoppers on Amazon United States searched for Red Boa 100K times last year and spent an estimated $81K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-31.7%
Conversion, latest week
6.8%
Market size, estimated
$81Ka year
Peak month
October6.2× the quietest month
Top search term
red boa50K searches a year

02 · Price

A sale here is worth $11.91.

Listings sell for $11.91 on average, from $6.34 to $25.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.91 that is $6K to $9K a year per listing.

Average price
$11.91under the $15 to $100 sweet spot
Price range
$6.34–$25.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
9.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #14 within Props. It carries 1,012 reviews at 3.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#14in Props
Average rating
3.54 starsAmazon United States average 4.42 stars
Average reviews
1,012per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Red Boa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 216%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 66%

Demand

Red Boa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 6.2×

Search terms

Top Red Boa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red boa50K/yr
  • red feather boa32K/yr
  • red boa feathers9K/yr
  • red boas6K/yr
  • feather boa red3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Boa

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Durability”
9.2%of orders come back
“won't last another year”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Red Boa questions

Answered from the same tracked data.