Red Beret

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

-43.7%

Conversion, latest week

7.5%

Market size, estimated

$137Ka year

Peak month

October7.9× the quietest month

Top search term

red beret112K searches a year

Listings sell for $10.83 on average, from $6.30 to $26.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $10.83 that is $3K to $5K a year per listing.

Average price

$10.83under the $15 to $100 sweet spot

Price range

$6.30–$26.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

9.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #89 within Berets. It carries 1,080 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#89in Berets

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,080per listing

Listings tracked

22

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months