Red Beanie

Shoppers searched for this 514K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -79.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $280K a year.

Searches, last 12 months

514K

Growth, 90 days vs prior 90

-79.4%

Conversion, latest week

5.0%

Market size, estimated

$280Ka year

Peak month

October26.7× the quietest month

Top search term

red beanie324K searches a year

Listings sell for $10.80 on average, from $4.57 to $44.41. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $10.80 that is $5K to $8K a year per listing.

Average price

$10.80under the $15 to $100 sweet spot

Price range

$4.57–$44.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

6.1%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #399 within Skullies & Beanies. It carries 7,033 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

9.2%

Average rank

#399in Skullies & Beanies

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

7,033per listing

Listings tracked

45

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months