Red and Black Tie

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

3.1%

Market size, estimated

$33Ka year

Top search term

red and black tie30K searches a year

Listings sell for $13.66 on average, from $7.87 to $29.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.66 that is $0 to $1K a year per listing.

Average price

$13.66under the $15 to $100 sweet spot

Price range

$7.87–$29.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

7.0%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Ties, Cummerbunds & Pocket Squares. It carries 2,969 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#106in Ties, Cummerbunds & Pocket Squares

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

2,969per listing

Listings tracked

28

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months