Red and Black Tie
FailShoppers spend an estimated $33K a year here, so Red and Black Tie is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $33K/yr78K searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 50%top-5 click share · 13 brands · 14 sellers
Flapen Score
Red and Black Tie against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red and Black Tie is stronger. Inside it, weaker.
Market
The Red and Black Tie market on Amazon at a glance
Shoppers on Amazon United States searched for Red and Black Tie 78K times last year and spent an estimated $33K. The top 5 brands take 79% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $33Ka year
- Top search term
- red and black tie30K searches a year
02 · Price
A sale here is worth $13.66.
Listings sell for $13.66 on average, from $7.87 to $29.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.66 that is $0 to $1K a year per listing.
- Average price
- $13.66under the $15 to $100 sweet spot
- Price range
- $7.87–$29.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 7.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Ties, Cummerbunds & Pocket Squares. It carries 2,969 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #106in Ties, Cummerbunds & Pocket Squares
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 2,969per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Red and Black Tie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
14
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
17%
- Brand 129%
- Brand 218%
- Brand 312%
- Brand 411%
- Brand 59%
- Brand 64%
- Open — no brand owns it (7 brands, 17%)
Demand
Red and Black Tie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top Red and Black Tie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red and black tie30K/yr
- black and red tie24K/yr
- red and black ties for men9K/yr
- black and red ties for men6K/yr
- red and black ties4K/yr
- red black tie4K/yr
Reviews and returns
What reviews say buyers love and hate about Red and Black Tie
We read the reviews and the return reasons for every product selling here.
“definitely a little lacking in length if you prefer a Windsor knot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red and Black Tie questions
Answered from the same tracked data.