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Rectangle Sunglasses

Fail

An estimated 4.9% of orders come back, so Rectangle Sunglasses is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$124K/yr228K searches / yr
90-day growth
+44.9%search demand this quarter
Competition
53%top-5 click share · 24 brands · 28 sellers

Flapen Score

Rectangle Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rectangle Sunglasses is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rectangle Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Rectangle Sunglasses 228K times last year and spent an estimated $124K. The top 5 brands take 57% of clicks. Demand peaks in Jul–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
+44.9%
Conversion, latest week
2.8%
Market size, estimated
$124Ka year
Peak month
July2.3× the quietest month
Top search term
rectangle sunglasses205K searches a year

02 · Price

A sale here is worth $19.41.

Listings sell for $19.41 on average, from $6.13 to $219.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.41 that is $2K to $5K a year per listing.

Average price
$19.41inside the $15 to $100 sweet spot
Price range
$6.13–$219.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #446 within Sunglasses & Eyewear Accessories. It carries 2,229 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#446in Sunglasses & Eyewear Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,229per listing
Listings tracked
29

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
44 months

Products

Top Rectangle Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

28

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

53%

Top 20: 88%

Open market

37%

  • Brand 123%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Rectangle Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Rectangle Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rectangle sunglasses205K/yr
  • baddie sunglasses13K/yr
  • retro rectangle sunglasses for women6K/yr
  • rectangle sunglasses womens4K/yr

Reviews and returns

What reviews say buyers love and hate about Rectangle Sunglasses

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Too wide”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rectangle Sunglasses questions

Answered from the same tracked data.